​Demand Generation Manager

2 weeks ago

Old Toronto, Canada Ataccama Full time
p>We are Ataccama, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant for Data Quality Solutions, and what inspired Bain Capital Tech Opportunities to invest in our future growth.

Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. p>

Customer Focused
ONE Team
Candid and Caring

The Demand Generation Manager for North America will be responsible for developing and executing strategies to drive qualified leads and optimize the customer acquisition process across the region. This role requires a strong understanding of marketing funnels, data analysis, and digital marketing tactics to ensure effective lead generation and return on investment (ROI). The person in this role will also oversee field marketing, customer marketing, program marketing, and webinars.

  • Develop and Execute Demand Generation Strategies: Design and implement multi-channel demand generation campaigns, including email, social media, paid advertising, webinars, and content marketing, tailored to the North American market.
  • Manage Field Marketing: Plan and execute field marketing events and initiatives to drive engagement and lead generation.
  • Program Marketing: Oversee the creation and execution of marketing programs that support overall business goals and objectives.
  • Webinar Management: Organize and manage webinars to educate prospects and customers, generating leads and driving engagement.
  • Optimize Campaign Performance: Continuously analyze and optimize campaigns to improve conversion rates, lower cost per lead, and increase return on ad spend (ROAS).
  • Leverage Data and Analytics: Utilize analytics tools to track and measure campaign effectiveness, making data-driven decisions to enhance performance.
  • A/B Testing and Experimentation: Conduct A/B tests to determine the most effective creatives, headlines, and calls to action (CTAs), and iterate based on results.
  • Stay Updated on Industry Trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in North America.
    • Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field.
    • Experience: Minimum of 5 years experience in demand generation, digital marketing, or a related field.
    • Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., li>
    • Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
    • Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content.
    • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.

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