Digital Advertising and Retail Media Specialist

Digital Advertising and Retail Media Specialist (Animal Health) Join Trudell Medical International (TMI) as a Digital Advertising and Retail Media Specialist (Animal Health) and help drive measurable growth through targeted digital campaigns and retail media strategies. TMI is a leading medical device company based in London, Ontario, known for innovation and a collaborative workplace culture. As a member of our team, you will create and manage performance­based campaigns across search and key online retail platforms, helping animal owners, veterinarians, and clinics discover our trusted veterinary products and devices. Your work will focus on building data‑driven campaigns that boost visibility, drive conversions, and increase revenue across digital shelves. Responsibilities Digital Advertising Develop, execute, and optimize paid advertising and media strategies across global search and eCommerce platforms, focusing on US veterinary and pet retail channels (Amazon, Chewy, Petco, Walmart, etc.). Manage search, sponsored product, display, and brand campaigns tailored to both DTC pet owners and B2B veterinary customers. Leverage retail media and ad tech tools like Criteo, Pacvue, Skai, Perpetua, Helium 10, or Intentwise to automate, scale, and analyze campaign performance. Collaborate with internal teams to ensure advertising strategy supports category growth and promotional objectives. Optimize ad performance by testing creatives, adjusting bids, refining audience targets, and analyzing keyword performance. Manage advertising budgets, monitor spend, and continuously optimize campaigns to achieve reach, ROAS, CPA and other targets. Maintain close communication with retail partners to stay ahead of platform changes and seasonal opportunities in the pet care and animal health industry. Monitor competitive activity across marketplaces and adjust strategies accordingly to maintain brand presence and market share. Advertising & Retail Analytics Utilize business analytics platforms (Power BI, Excel, Tableau, Looker Studio) to create reports, interpret consumer behavior, and deliver actionable insights. Generate actionable insights from retail analytics platforms and shopper behavior data to improve targeting and conversion. Health & Safety Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act and the Occupational Health and Safety Act. Qualifications University Degree, College Diploma, or Certificate in Marketing, Business, or a related field. 5+ years of hands‑on experience managing paid advertising campaigns, specifically within search and retail media platforms (Amazon Ads, Walmart Connect, etc.). Demonstrated experience using performance marketing and ad tech tools like Pacvue, Skai, Perpetua, etc. Deep knowledge of retail media ecosystems and advertising best practices. Strong analytical skills with experience using Excel, Power BI, Tableau, or similar tools for reporting and optimization. Experience managing six‑ and seven‑figure annual media budgets with a focus on ROI. Ability to interpret data and communicate insights to stakeholders across marketing and eCommerce teams. Excellent project management skills and ability to work cross‑functionally in a fast‑paced environment. Retail media certification(s) from Amazon Ads, Walmart Connect, or similar preferred. Experience working with CPG or DTC brands across national retailers is an asset. Familiarity with DSP buying and programmatic advertising is an asset. Working knowledge of SEO and organic retail optimization strategies. We are an equal opportunity employer and it is important to our company that all its employees, including those with disabilities, find our workplace welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Design, Art/Creative, and Information Technology; Medical Equipment Manufacturing #J-18808-Ljbffr