Digital Advertising Specialist

**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences. **What We’re Looking For** We are looking for a **Digital Advertising Specialist** to join our growing team and create high performance digital paid advertising campaigns. - The **Digital Advertising Specialist** is responsible for executing and optimizing high performing campaigns that drive business results. The incumbent will plan, create, optimize and report on paid advertising campaigns across a variety of platforms and tactics such as Google Shopping, Paid Search, Facebook/Instagram Ads, YouTube and more. - **_Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace_** **Benefits of Becoming a Northerner** In exchange for your talent and expertise, Northern is committed to providing: - Robust Benefits plan, including a Health Spending Account - Wellness Program & LifeWorks EAP - Fitness Reimbursement Program - Vet Care Program - RRSP Matching - Profit-Sharing Performance Bonuses - Endless Professional Growth Opportunities - Delicious Meals & Company Social Events - Free Onsite Parking - Referral Bonus Program - Flexible work environment - so you can work where & when you work best - Allowance to help set up home office Just to name a few... **Key Responsibilities** - Create paid advertising campaigns, from set up to optimization, reporting, and management - Responsible for delivering positive ROI for both e-commerce and lead generation clients - Accountable for campaign performance, providing platform recommendations and budget management - Conduct A/B testing across ads, landing pages and tactics; keyword research, audience testing and ad copy creation - Work with Paid Advertising Strategists to think "outside the box" and move the needle for clients above and beyond campaigns - Work closely with Project Managers, Paid Media department leaders and greater team to ensure client expectations are met on time and on budget - Prepare paid advertising design briefs for performance - Stay in the know of latest trends for digital advertising and e-Commerce tactics **Knowledge, Education & Experience Required** - 2+ years working in Paid Advertising / Digital Marketing - A College diploma, University degree, or relevant job-related experience. _We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital advertising._ - Hands on proven experience managing campaigns in Facebook / Google - Knowledge of SEM/PPC/CPM trends - Access to reliable internet and comfortable/efficient workspace - Comfortable working remotely & on frequent video conference (daily) At Northern, we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team. Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation. Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards. Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® in Canada including Best Workplaces in Canada, Ontario, for Women, for Hybrid Work, and more. **Equity and Diversity