Digital Brand Marketing Strategist
2 months ago
Advantages:
- Career growth and development
- Competitive salary
- Flexible health benefits and plans
Responsibilities:
- Manage and optimize marketing budgets to maximize ROI, using data-driven insights to improve performance.
- Develop, execute, and manage comprehensive digital marketing campaigns across platforms such as Google (SEM and product listings), Meta ads, influencer outreach, and email marketing to boost eCommerce sales.
- Lead influencer marketing initiatives, including strategy, outreach, and campaign activation.
- Collaborate with cross-functional teams to build high-conversion landing pages, enhance site performance, and create a seamless user experience.
- Monitor and analyze the effectiveness of all digital campaigns, providing in-depth reports and optimizing for KPIs such as conversions, CTR, ROAS, and ACOS.
- Leverage analytical tools to track performance across multiple channels, ensuring accurate attribution and data interpretation.
- Implement a structured approach to A/B testing and creative optimization, continuously improving advertising performance.
- Stay informed on emerging digital marketing technologies and trends, providing recommendations for innovative approaches.
Qualifications:
- Bachelor’s degree in Marketing, eCommerce, Business, or a related field preferred.
- Experience in advertising agencies, eCommerce, tech platforms, or direct-to-consumer (DTC) brands.
- Proven track record of managing and optimizing a 7-figure annual advertising budget.
- Demonstrable success in driving eCommerce revenue through targeted digital strategies and campaign optimization.
- Hands-on experience with executing digital marketing campaigns, including Google SEM/product listings, Meta ads, influencer marketing, and email strategies.
- Proficiency with email marketing platforms such as Klaviyo, Omnisend, or ActiveCampaign.
- Familiarity with influencer marketing platforms (Upfluence, GRIN, Whalar, CreatorIQ) is a plus.
- Strong knowledge of website analytics tools (Google Analytics, Meta Ads Manager, Adobe Analytics, Triple Whale, Hotjar, etc.).
- Expertise in optimizing landing pages, improving user funnels, and executing A/B and multivariate tests.
- Strong analytical skills with a data-driven mindset.
- Ability to stay up-to-date with the latest industry trends and apply best practices in digital marketing and eCommerce.
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