Directeur digital

1 week ago


Old Toronto, Canada Société Financière Manuvie Full time

The Director, Growth and GTM for Residential Lending Business Line at Manulife Bank will be responsible for the growth strategy and go-to-market (GTM) execution for residential lending. This leadership role demands a seasoned growth strategist who will take ownership of growth strategies across acquisition, engagement, retention, and expansion. The role also includes data-driven decision-making, digital transformation, innovation, and cross-functional collaboration to ensure consistent and impactful growth.

Key Responsibilities:

Growth Strategy & Execution
  • Develop and execute a comprehensive growth strategy tailored to the Residential Lending, aligning with Manulife Bank’s long-term objectives and revenue targets.
  • Identify and prioritize growth opportunities, leveraging market research and competitive analysis.
Go-to-Market Strategy and Execution
  • Lead the planning, development and execution of go-to-market strategies for Residential Lending, including product launches, expansion, and customer engagement initiatives.
  • Collaborate with product, sales, and customer experience / success teams to ensure the effective implementation of unified GTM strategies that meet the needs of diverse customer segments.
  • Collaborate with sales enablement to design tools, materials, and training that improve sales effectiveness and engagement.
Digital Transformation and Data Analytics
  • Drive digital transformation initiatives within the residential mortgage business, enhancing digital customer experiences and streamlining acquisition processes.
  • Oversee the utilization of data analytics to inform decision-making, track performance, and refine growth strategies for both residential mortgages and Asian segment-focused initiatives.
  • Implement agile marketing practices to quickly adapt to market changes and optimize campaign performance based on data-driven insights.
Cross functional Leadership
  • Partner with the Growth and GTM functions and other departments and serve as a key liaison between the teams to ensure alignment on growth objectives, strategies, and the unified approach to achieve the objectives.
  • Engage with senior leadership and key stakeholders to communicate growth strategies, performance metrics, and the impact of GTM activities on overall business objectives.
  • Build and mentor a high performing team focused on delivering measurable outcomes.
  • Foster a culture of innovation, agility, and accountability within the team, setting clear objectives and performance metrics aligned with business goals.

Qualifications:

  • Bachelor's degree in marketing, Business, MBA preferred
  • 12+ years of experience in growth, marketing, or GTM roles, with a proven track record in the financial services sector. Banking expertise preferred.
  • Extensive experience with digital marketing, customer segmentation, and data analytics, with a strong understanding of the Asian market segment.
  • Proven leadership skills with a history of successfully managing cross-functional teams in a fast-paced, dynamic environment.
  • Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate complex data into actionable insights.

Desired Skills:

  • In-depth knowledge of residential mortgage products and experience developing GTM strategies for financial products.
  • Proficiency in CRM, marketing automation, and analytics tools (e.g., Salesforce, Google Analytics, Seismic).
  • Excellent communication and interpersonal skills, capable of influencing stakeholders and presenting to senior leadership.
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