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INTERNSHIP - Recruitment Officer (H/F)

2 months ago

Waterloo, Canada University of Waterloo Full time

p>The Graduate Recruitment Officer is responsible for strategic marketing and communications to attract and retain the best students who will succeed in our distinctive programs and to help ensure the Faculty meets annual graduate enrollment targets. The incumbent conducts research and analysis to inform Faculty strategy and program-specific tactics that will distinguish and clearly position Waterloo Science graduate studies. In addition, the incumbent is responsible for content creation for various channels and serves various communications and marketing objectives. Working in close consultation with the Associate Dean, Graduate Studies, Science graduate program officers, and communications/recruitment colleagues, the role is also responsible for engaging and facilitating faculty, staff, students, and alumni in their roles relevant to graduate recruitment.Marketing planning and strategy
Develops, advises on, and implements the Faculty graduate recruitment strategy, with particular attention to customized tactics for individual programs.Researches and identifies the most effective digital media channels to reach prospective students for our various programs, including social media engagement and advertising.Ensures alignment of recruitment marketing with Science and University branding, in collaboration with communications and recruitment colleagues in the Faculty and in Graduate Studies and Postdoctoral Affairs.Content development, creation, and implementation
Maintains Science faculty-level graduate webpages; ensures accuracy in program descriptions and details across all communication channels, including department webpages, and in the Graduate Studies Calendar.Identifies and produces student, professor, employer, alumni and other appropriate testimonial stories in liaison with the academic units to create customized content to support a variety of research areas.Produces highly engaging content for relevant websites, such as student and alumni profiles, including written stories, photography, and video.Develops and maintains general knowledge of graduate admissions process; internal and external graduate funding sources; University policies and procedures as they relate to graduate student experience.Based on research, maintains an understanding of the characteristics and motivations of current prospective graduate students, including their needs/expectations during the stages of enrolment management.Maintains awareness of evolving post-graduation career options, particularly in non-academic fields, in order to leverage examples for recruitment and marketing purposes.Consults with Science graduate program constituents, including the Associate Dean, Graduate Studies, graduate programs’ associate chairs, administrative coordinators, current graduate students.Reviews and coordinates best practices and University-wide branding for graduate studies with the Manager, Graduate Marketing and Recruitment in the office of Graduate Studies and Postdoctoral Affairs, as well as with recruitment counterparts in other faculties.Attends meetings and program activities/events as appropriate to ensure currency of knowledge and to leverage events for graduate promotion content.In consultation and coordination with key partners (mentioned above), develops and distributes surveys and other analytical tools.Experience using various digital marketing tools such as Google Analytics, Google Adwords, Facebook ads.Experience in event planning and execution.