Director, Account Planning

3 weeks ago

Old Toronto, Canada Tank Worldwide Full time
p>WHO WE ARE

Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.

POSITION OVERVIEW:

The Planning Director, Health, is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. Additionally, you are responsible for understanding our clients’ specific markets, competition, and target audience insights, translating those insights into actionable brand strategy. You will be responsible for a team of Planners and Senior Planners. You will ensure the Planning team works in a continuous effort to develop a strategic skill sets to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work.

KEY RESPONSIBILITIES

  • Lead three or more client relationships (these may be within the same client organization). li>
  • Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work.
  • Serve as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces.
  • Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaningful marketing impact for our clients.
  • Own and command client relationships at the most senior levels.
  • Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans.
  • Lead brand and creative strategy development including positioning, targeting, and creative brief that will inspire great creative.
  • Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels.
  • Collaborate with Medical, CX and Data Strategy to bring a holistic strategic recommendation.
  • Experience in Oncology, and HCP and DTC experience is a plus.

WHO YOU ARE:

  • Creative: Putting together two things to create a third thing no one’s ever seen before.

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