Retirement Living Sales and Marketing Specialist

1 week ago

Scarborough, Canada Scarborough Retirement Residence Remote Work Freelance Full time
Job Title: Retirement Living Sales & Marketing Specialist Company Overview: Scarborough Retirement Residence (SRR) is a 124-suite, family-owned, person-centred Retirement Community serving seniors in Scarborough for 35 years.  We aim to elevate the clinical care and resident experience through choice, personalization, and community engagement. SRR is a welcoming culture that values diversity and offers perspectives, experiences, and beliefs. We nurture talent by providing support, continuous learning, and growth.   Reporting to: Executive Director and Community Relations Manager Position Overview: We seek a dynamic and experienced Retirement Living Sales & Marketing Specialist to join our team. The ideal candidate will develop and execute sales and marketing strategies to promote our community. This role requires a deep understanding of the vision for our community and the senior care industry, excellent communication skills, direct sales experience, an in-depth understanding of social media and various communication channels as well as have a proven track record of sales success. You will be directly engaged in our leasing program on Tuesdays and Wednesdays.   Is responsible for generating revenue because of direct external sales and co-marketing efforts. The responsibilities include maintaining relationships in the community and developing and implementing sales strategies. You'll be involved in the development, implementation, and optimization of the various channels of communication that will be used to reach out to our residents and their families and connect with the people who will want to call our community home. You will collaborate closely with our marketing team and demonstrate skill in creating and delivering marketing strategies and campaigns, defining and utilizing multiple channels to communicate and enhance brand awareness, generate interest, and keep our community at the top of your mind.  Key Responsibilities: Marketing:
  • Develop and implement comprehensive sales and marketing plans to attract new clients and retain existing ones.
  • Build relationships with referral sources such as hospitals, physicians, senior living communities, and other relevant organizations.
  • Identify, target, and generate a consistent and continuous referral stream from qualified referral sources to maintain an effective and systematic leasing program.
  • Prospect and qualify new referral sources through phone, email and various community outreach conduits, including establishing and maintaining existing relationships with community partners by providing support information education to increase the number of referrals.
  • Conduct market research to identify potential target markets and assess competitor offerings.
  • Identify both new business opportunities and new customer call points within the community.
  • Identify and complete networking activities.
  • Coordinate and participate in community outreach programs, seminars, and events to promote our services and engage with potential clients.
  • Provide ongoing support and assistance to prospects and their families throughout the sales process, initial call, tour, and follow-up addressing any concerns or questions.
 Content Creation:
  • An important attribute will be the ability to create and distribute well-written content on various topics that reflect our community's core values.
  • To be able to write the chapters and develop the compelling storylines that define living your life at Scarborough Retirement Residence.
  • To be able to manage a CRM and distribute the messaging and content that keeps everyone aware of the activities, amenities and special events that reflect the socialization and benefits of communal living.
 Digital Marketing:The role requires creativity, analytical skills, and a strong understanding of digital platforms and trends.  To create compelling digital content and manage social media posts website, blog articles, email newsletters and multimedia assets. Social Media Management:
  • As an integral member of the marketing initiative, you can identify the appropriate social media outlets and create suitable content to post. You can monitor and manage our social media accounts, including scheduling posts, engaging with followers, and analyzing performance metrics.
  • Utilize various marketing channels outside of social media, including email campaigns, networking events, and event marketing, to generate leads and increase brand awareness.
 SEO and SEM:You will have a working knowledge that will help you in optimizing website content and search engine optimization.  You will update content, monitor performance, and implement SEO best practices. Competitive Analysis:Develop an understanding of what the other communities in our trading area are doing, including having an excellent working knowledge of each community, their price points, unique selling propositions and marketing platforms. Strategies and Budgets:
  • Collaborate with the Community Relations Manager and Executive Director to develop strategies, programs, and budgets to ensure that the Scarborough Retirement Community remains competitive and top of mind with our target audience.
 Skills for Success:
  • Ability to connect with people.
  • Empathetic communication style
  • High energy with a passion for community outreach
  • Ability to influence and persuade others.
  • Strong initiative and self-direction
  • Driven to achieve results and get things done.
  • Positive response to pressure
  • Strong business acumen
  • Strong drive and ability to close a sale.
  • A passion for digital marketing and a willingness to learn and adapt to new technologies and trends.
 Qualifications
  • A degree in marketing, communications, business, or a related field
  • Minimum of 5 years of experience in sales and marketing, with at least two years specifically in the senior care industry.
  • Experience in digital marketing.
  • Excellent interpersonal and communication skills, with the ability to effectively engage with clients, colleagues, and stakeholders at all levels.
  • Demonstrated proficiency in digital marketing, including but not limited to creating and delivering engaging marketing content across various platforms.
  • Strong written and verbal communication skills, with the ability to create engaging content.
  • Proficient in Microsoft Office, Outlook and Word 
  • Has a driver's license.
 NOTE:This job description is meant to convey information essential to understanding the scope of the position. It is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.  Understand that responsibilities may change and evolve based on business needs.

Accommodation and Inclusion:
Scarborough Retirement Residence is committed to building a workforce that reflects our community by promoting a diverse, anti-racist, inclusive, accessible, merit-based, respectful, and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with Ontario's Human Rights Code requirements.

Scarborough Retirement Residence offers a competitive salary commensurate with qualifications and experience.

Please confidently apply with the job title in the subject line and a complete resume, including references.
 Send resume to: Harold Green at harold@scarboorughretirement.com 

  • Marketing and Communications Specialist

    3 days ago

    Scarborough, Canada Senior Persons Living Connected Full time

    **Mission Statement**:Understand the aspirations of seniors and respond with innovative supports. **Vision Statement**:Building inclusive communities where all seniors are connected to living their best possible life. **What to expect when you join SPLC**: - Competitive Compensation and Benefits, including group health benefits and pension. - Rewarding...

  • Marketing and Sales Assistant

    5 days ago

    Scarborough, Canada The Golden Circle Marketing Inc. Full time

    We are happy to announce that we are looking for a **Full-Time** **Marketing and Sales Assistant - Entry Level** to bring on our growing Marketing team in our Markham office. **This is an in-person full-time position**, **daily commute** to our Markham Office **is required**. Here at The _Golden Circle Marketing Inc._, the Entry Level Marketing and Sales...

  • Sales Rep

    2 days ago

    Scarborough, Canada TierOne Marketing Inc Full time

    **About us** TierOne Marketing Inc is a small business in North York, ON. We are professional, social, and fun. Our work environment includes: - Growth opportunities - Regular social events **Sales Representative** - TierOne Marketing TierOne Marketing is a sales and marketing company based in North York, ON. We specialize in business to customer...

  • Sales Rep

    6 days ago

    Scarborough, Canada TierOne Marketing Inc Full time

    **About us** TierOne Marketing Inc is a small business in North York, ON. We are professional, social, and fun. Our work environment includes: - Growth opportunities - Regular social events **Sales Representative** - TierOne Marketing TierOne Marketing is a sales and marketing company based in North York, ON. We specialize in business to customer...

  • Sales Representative

    1 week ago

    Scarborough, Canada TierOne Marketing Inc Full time

    **About us** TierOne Marketing Inc is a small business in North York, ON. We are professional, social, and fun. Our work environment includes: - Growth opportunities - Regular social events **Sales Representative** - TierOne Marketing TierOne Marketing is a leading sales and direct marketing company based in North York, ON. We specialize in face-to-face...

  • Junior Sales Consultant

    2 weeks ago

    Scarborough, Canada TierOne Marketing Inc Full time

    **About us** TierOne Marketing Inc is a small business in Scarborough, ON. We are professional, social, and fun. Our work environment includes: - Growth opportunities - Regular social events **Job description** **Junior Sales Consultant - TierOne Marketing** TierOne Marketing is a leading sales and direct marketing company. We specialize in...

  • Telus Sales Representative

    2 days ago

    Scarborough, Canada Vento Marketing Full time

    **Vento **is a dynamic and innovative company specializing in Sales and Leadership development. We're on a mission to transform the industry with cutting-edge products/services and exceptional customer experiences. We're looking for passionate and driven individuals to join our team as Sales Representatives. - _ **Position Overview**: As a Sales...

  • Marketing and Sales

    2 days ago

    Scarborough, Canada ADD Printing&Packaging Inc Full time

    1. Use sales or marketing knowledge and customer service skills to make proposals according to customers' requirements. 2. Use E-commerce marketing knowledge to build/promote company website 4. Follow up quotations sent to potential customers and clients. Qualifications and Skills - Education: Diploma/Certificate - Language: Mandarin is a big plus -...

  • Marketing Specialist

    6 days ago

    Scarborough, Canada First Empire International CO., Ltd Full time

    Work Term: Permanent - Work Language: English - Hours: 30 hours per week - Education: College/CEGEP - Experience: 3 years to less than 5 years **Work setting**: - Urban area - Sales **Tasks**: - Train and supervise staff - Perform administrative tasks - Advise clients on advertising or sales promotion strategies - Assist in the preparation of brochures,...

  • Sales & Operations Specialist

    3 days ago

    Scarborough, Canada Mr. Convenience Inc. Full time

    Mr. Convenience is a family business specializing in furniture & appliance rentals for film/productions, staging, and home living. Since 1972, Mr. C has relied purely off word of mouth. Fast forward to today, the 3rd generation has recently joined and is looking to grow the business while modernizing operations & creating efficiencies to better allow for...

  • Sales and Marketing Associate

    3 days ago

    Scarborough, Canada KGraph Full time

    Skills required - An ambitious self-starter who is passionate about sales. Sales, Customer Service, and/or Marketing experience are considered an asset An outgoing people person who enjoys working with and talking to people. Meeting monthly sales targets. Energetic and self-motivated by rewards, with a strong desire to achieve your goals. Generating and...

  • Youth Job Specialist

    2 days ago

    Scarborough, Canada YMCA of Greater Toronto Full time

    Salary Rate: $41,750 - Check out the YMCA’s total compensation package! Location: Scarborough Tapscott YMCA Employment and Immigrant Services Work Hours: 37.5 hours per week, Monday to Friday Employment Type: Contract Full Time Salaried (11 months) - Number of Vacancies: 1Anticipated Start Date: April 08, 2024 Deadline to Apply: April 05, 2024 at 5:00...

  • Sales and Marketing Manager

    2 days ago

    Scarborough, Canada KGraph Immigration Consultancy Full time

    KGraph is a leading licensed immigration firm with offices in Canada and India. We are currently looking for passionate and hardworking individuals to join our team. You will play an integral role in business development, along with administrative work. **Duties and Responsibilities**: - Market Research: Conduct market research to identify potential...

  • Marketing Specialist

    17 hours ago

    Scarborough, Canada canadian music and arts college inc. Full time

    Education: College/CEGEP - Experience: Experience an asset **Work setting**: - School or educational institution/establishment - Arts and culture **Tasks**: - Conduct comparative research on marketing strategies for industrial and commercial products - Assist in the preparation of brochures, reports, newsletters and other material - Co-ordinate special...

  • Sales/marketing Assistant

    1 week ago

    Scarborough, Canada 6E Intercultural Inc. Full time

    **Qualifications** - Bachelor's Degree (preferred) - Admin: 1 year (preferred) - Marketing/Sales: 1 year (preferred) **Full Job Description** 6E is one of the elite educational institutes in the Toronto area and advocates liberal arts thinking. We integrate advanced education sources in Ontario in order to improve our students’ language accuracy,...

  • Immigration Consultant

    2 days ago

    Scarborough, Canada Wall Marketing Specialist Full time

    Overview: We are seeking a highly motivated and experienced Immigration Consultant to join our team. As an Immigration Consultant, you will be responsible for providing expert advice and assistance to clients navigating the immigration process. This is a challenging and rewarding role that requires strong analytical skills, attention to detail, and a deep...

  • Inside Sales Specialist

    Found in: Talent CA C2 - 2 weeks ago

    Scarborough, Canada Custom Culinary Full time

    Position Summary:  Reporting to the Director of Sales, the role willfunction as a liaison between Griffith Foods Canada, its current customers, and potential new customers. To manage and grow profitable sales for the assigned business territory (primarily, but not limited to, transactional accounts) by retaining existing business and by uncovering new...

  • Sales Development Program Sales Associate

    2 weeks ago

    Scarborough, Canada United Rentals, Inc. Full time

    **_Great company. Great people. Great opportunities._** As a Sales Associate, for the largest equipment rental company in the world, you will have an exciting opportunity to grow your sales career with the leader in the industry. You will be instrumental in supporting the business plan through profitable revenue generation. **Can be located anywhere in one...

  • Sales Representative

    6 days ago

    Scarborough, Canada Cascades Full time

    **Welcome home!** At Cascades, **Sustainable Development** means **Respecting the True Nature** of our 10,000 talents. We put you first: - Passion-life balance _(remote work, flexible schedule)_ - Group insurance and retirement plan with company contributions - Profit sharing plan _(not once, but twice a year!)_ - Extraflex benefits program _(health &...

  • Server (Part-time and Casual)

    16 hours ago

    Scarborough, Canada Chartwell Retirement Residences Full time

    Chartwell Guildwood Retirement Residence 65 Livingston Road, Scarborough, Ontario M1E 1L1 - Part-Time - Ref: 11143-15-136544 - January 12, 2023 **At Chartwell, we’re all about Making People’s Lives Better for our residents, their families, and our employees. Join an exceptional group of diverse, caring, and passionate people who are inspired to make a...