Digital Marketing And Event Specialist

4 days ago

Pickering ON, Canada Magnus Full time

About the Company

Are you ready to make an impact at an innovative company dedicated to water conservation and reducing carbon footprints? Do you have a passion for new technologies and thrive in a dynamic B2B environment? If so, this is the opportunity you've been waiting for

About the Role

We are seeking a skilled and versatile Digital marketing and event specialist who can blend technical expertise, creativity, and analytical thinking to drive our marketing initiatives. In this role, you will enhance our online presence, optimize advertising campaign performance, and coordinate impactful events, including Trade Shows. Additionally, you will play a key part in improving user experience and web performance, contributing to the overall success of our marketing strategy.

Responsibilities

  • Develop and manage advertising campaigns on LinkedIn.
  • Monitor and optimize website performance and advertising campaigns across multiple platforms (LinkedIn Ads, Google Ads, etc.) to ensure maximum effectiveness.
  • Implement and schedule complex updates to the website, continuously enhancing user experience (UX) and functionality.
  • Optimize SEO strategies to improve search engine rankings and increase online visibility.
  • Track and analyze conversion rates, providing actionable insights to improve overall performance.
  • Evaluate email campaign performance and recommend adjustments to enhance open rates, click-through rates, and conversions.
  • Use data analytics tools such as Google Analytics and Looker Studio to extract valuable insights and drive decision-making.
  • Leverage CRM tools (Microsoft Dynamics) to streamline and optimize marketing efforts.
  • Contribute to the creation of engaging visual and written content for the website and social media platforms.
  • Propose and implement digital solutions to improve marketing efficiency and automate key processes.
  • Manage coordination and logistics for participation in various Trade Shows and events.
  • Perform additional tasks as required.

Qualifications

Bachelor’s degree in marketing or a related field;
5+ years of experience in a similar role.

Required Skills

  • Advanced proficiency in LinkedIn, WIX, WordPress, Looker Studio, and Google Analytics;
  • Strong command of Microsoft Office Suite (PowerPoint, Excel, Word)
  • Expertise in marketing automation
  • Proven ability to manage multiple projects concurrently with autonomy and organization
  • Strong attention to detail and precision;
  • Sales results-oriented;
  • Highly creativewith a strong ability to innovate and think outside the box;
  • Bilingual (French and English);

Preferred Skills

  • Bonus:
    Experience in marketing within a niche B2B market;
  • Bonus:
    Familiarity with the water treatment industry.

Pay range and compensation package

By becoming part of Magnus, you will benefit from a range of attractive benefits, including:

  • 3 weeks of vacation starting in your second year, promoting a healthy work-life balance.
  • A defined contribution plan with immediate employer participation, accessible after just two years of service.
  • A flexible 37.5-hour workweek, including a year-round summer schedule with Friday afternoons off.
  • Comprehensive group insurance, offering telemedicine access to support the health and well-being of you and your family.
  • Profit-sharing opportunities, recognizing that your contributions have a direct impact on the company's success.

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