Influencer Marketing Specialist

2 weeks ago

Toronto ON, Canada HYPE PR Toronto Full time

Job Description

We are seeking an Influencer Marketing Specialist to join our team. This individual will work with our clients and broader team to creative direct and coordinate content with social influencers for our prospective and existing clients. This is a hands-on role where marketing and production could intersect, involving strategy, planning, execution, and campaign reporting.

The ideal candidate is well experienced in a myriad of online platforms, is constantly scrolling on TikTok, is up to date on the latest break through talent and can maintain ongoing communication with our network of content creators. In-person obligations such as events, meetings and content shoots will be required in Toronto.

Day to day responsibilities:

  • Help with creative direction to bring compelling integrated campaign concepts to life on behalf of brands.
  • Help to execute campaigns and partnerships with content creators, and influencers for prospective and existing clients.
  • Curate talent (Influencers) to complimentary brands based on client portfolio.
  • Assist in building up a core network of go-to influencers with proven, consistent metrics.
  • Liaise with influencers and representatives to secure social campaigns on behalf of our brands.
  • As the influencer’s main point of contact, maintain timelines for deliverables, coordinate product delivery from brands to influencer and direct compelling content.
  • Collect all assets, packages, send to the production team or clients.
  • Leverage data and insights to make strategic decisions, updates and improvements to existing and future partnerships and campaigns.
  • Campaign monitoring and reporting.
  • Assist in product launch events or product seeding.
  • Track sale, engagement or metrics.
  • Experience in a client facing role.
  • Expert knowledge of TikTok, Instagram, YouTube, and other social media platforms.

Qualifications

  • Experience with influencer marketing is required.
  • Experience negotiating rates and executing contracts between influencers and brands is required.
  • Experience with PR and publicity is an asset.
  • Impeccable written and verbal communication skills.
  • Strong organizational, planning, problem solving and decision-making skills.
  • Comfortable with public speaking, cold calling, and communicating with high profile influencers.
  • Degree in marketing, advertising, or related field, preferred.
  • Understanding of social media landscape and digital marketing trends.
  • Experience with analytics and reporting.

Why us?

  • A strong, non-hierarchal team culture :
    Whether we are together in person for a team retreat or remote, there is a true foundational belief that we’re all in it together. You’ll never feel alone in a project and you’ll always have the support you need to make it a success.
  • We invest in you:
    In addition to full benefits, you will have the option to choose to plus+ up and invest incrementally in anything related to your mental and physical health, up to $1,500 in spend.
  • Atypical Time Off:
    PTO is in addition to Summer Fridays and unplanned time off for personal care.
  • Professional growth:
    We have a networking budget set aside to give you an opportunity to connect with new contacts, welcome the chance to consider conferences you may wish to attend and reimburse professional development when relevant to a role (from virtual courses to public speaking).

Company Description

Hype PR is a creative, results driven media relations and influencer marketing agency that believes in a more personal approach to public relations. We invest in relationships and storytelling first and it is at the core of all we do.

Our clients range from well-known household names to challenger start-ups, to personalities and thought leaders looking to build a personal brand. We’ve handled epic Olympic campaigns for Canadian Tire, landed magazine covers and first-ever broadcast placements for brands like Knix, launched purpose-driven athlete led influencer campaigns for Special Olympics Canada, represented names like Penny Oleksiak and produced our fair share of intentional events and red-carpets on behalf of eOne and TIFF. We are the perfect match for entrepreneurial spirits, those who want to play big and passionate human-interest advocates who understand the value of PR or strive to learn.

We are a high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Hype PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to age, race, color, religion, sex, national origin, disability, or sexual orientation.

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