Senior Product Marketing Manager

2 weeks ago

Old Toronto, Canada Rewind Full time

Rewind has moved to a hybrid model of work with our employees working from an office on Tuesdays and Wednesdays. Our office location in Toronto is on 214 King Street West.

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50).

Rewind Culture

At Rewind, we believe in the power of our team. We are a group of passionate performance-driven individuals who put teamwork at the forefront of everything we do. We strive to exceed expectations, driving innovation and solutions that propel our customers and ourselves forward. Our dedication to understanding and solving the challenges our customers face drives everything we do. We believe that fulfillment, both inside and outside of work, is critical to our team's happiness and productivity. We cultivate a positive, inclusive, and engaging work environment where laughter and joy are woven into the fabric of our day-to-day activities.

Job Description

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You are the steel thread that builds go-to-market strategies and executes product launches. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner and sales channels to be successful.

You will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to grasp and present our product’s value proposition in a way that clearly articulates how we solve our buyers’ problems is critical to success. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t. In addition to the marketing team, you will regularly collaborate with product managers, partners and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Your Responsibilities:
  • Conduct Market Intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning, messaging and content that resonates with our target buyer personas.
  • Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop marketing programs for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products, features and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Qualifications:

Having 5+ years of experience in product marketing in a B2B SaaS environment is crucial to be successful in this role. You also have experience working in a startup or a scale-up organization in a highly collaborative environment.

  • Experience working with product teams to define product strategy.
  • Strong technical background and understanding (you ideally have a development degree or have proven experience working with technical teams speaking their language).
  • Strong quantitative analytical ability and excellent written and oral communication skills in positioning, messaging and narrative storytelling.
  • Customer-centric with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial, start-up environment.
  • The ability to stay highly organized while managing multiple projects and priorities.
Additional Information

We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

Our Package Includes:
  • Employee stock options.
  • Leave days.
  • 2 Level Up days for professional development.
  • 1 volunteer day.
  • Summer hours (off every other Friday from June - September) and office closed during the holiday break in December.
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc).
  • $1000/year wellness/home office allowance.

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