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Senior Product Marketing Manager

3 months ago

Old Toronto, Canada Q4 Inc. Full time

About Q4

At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.

Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. Learn more at q4inc.com.

We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.

Come grow with us

The role:

We are seeking an experienced and dynamic Senior Product Marketing Manager to serve as the strategic lead for our products and services. This role requires close collaboration with product management and business units to define and execute comprehensive go-to-market (GTM) strategies. The ideal candidate will be a subject matter expert on the market and competitive landscape within our vertical space, providing valuable insights to guide product management and sales efforts.

Responsibilities:

  1. Serve as the strategic lead for products and services, collaborating directly with product management and business units to define go-to-market (GTM) strategies and product offerings.
  2. Act as the internal subject matter expert on the market and competitors within the vertical space.
  3. Define, plan, and execute comprehensive go-to-market plans, working closely with product managers to develop training materials for sales and channels, and collaborate with other marketing groups for key initiatives such as digital campaigns and events.
  4. Develop and maintain a company-wide competitive landscape to equip sales and product management with insights into strengths and weaknesses.
  5. Create and implement strategies for gathering insights on features and services to support product management and roadmap planning.
  6. Collaborate with sales enablement teams to design and deliver company-wide sales and client experience training and assessments.
  7. Develop pricing and packaging strategies for products and services (including SKU creation and management) through market analysis and competitive benchmarking.
  8. Establish thought leadership externally in product marketing and the capital markets through contributions to industry publications, speaking engagements, and professional networking.
  9. Lead cross-functional teams, including sales, marketing, and product management, to synthesize and promote compelling messages to both external and internal audiences.
  10. Partner with senior leadership (GBU, Director/VP Sales, Director/VP Product Management) to assess product success and define company-wide strategies for growth.
  11. Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing strategies and adjust tactics as needed.
  12. Prepare and deliver engaging presentations to various stakeholders, including senior leadership, sales teams, and external audiences.

Education/Qualifications:

  1. Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
  2. 7-10 years of experience in SaaS product marketing, product management, or content marketing.
  3. Strong ownership of strategy for product marketing and project management.
  4. Exceptional written and oral communication skills.
  5. Experience in capital markets is highly desirable.
  6. Ability to juggle multiple priorities while delivering on key initiatives.
  7. Curious, proactive, and collaborative with strong leadership abilities.
  8. Strong analytical skills with the ability to interpret data and make data-driven decisions.
  9. Proven ability to develop and maintain professional relationships and establish thought leadership in the industry.
  10. Prior experience working for high growth SaaS companies of at least 20-50M in ARR.

Why Q4?

We are motivated by solving complex problems in unorthodox ways. Emphasis on your well-being means you experience your true potential. We offer a variety of benefits to ensure you can always work hard and have fun:

  • Health, wellness & lifestyle benefits to balance your heart, mind, and body;
  • Pension matching incentives to support your financial health;
  • Flexible paid time off so you can truly recharge and enjoy life;
  • Choose your home, one of our trendy offices, or mix it up with our flexible working environment;
  • Virtual team building and socials, keeping people connected is important to us;
  • A fantastic culture to top it all off

Join #Q4orce

Q4’s diverse and inclusive workplace fosters a friendly, open-minded environment. Diversity makes us stronger from the increased pace of innovation to strengthening our culture. With great reasons to work here, take advantage by submitting your application to join our growing team.

Q4 values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please contact hr@q4inc.com.

#LI-Remote #q4orce

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