Marketing Manager

1 day ago

Ottawa, Canada Kardish Health Food Centre Full time

Not Your Average Marketing Role: Marketing Manager & Growth Specialist for a Purpose-Driven Health Food Retailer

Are you tired of churning out endless social media posts that feel more like digital noise than meaningful connection? Do you believe marketing should be about creating real value and driving tangible business results? If you're nodding your head, we might just have your dream job.

Who We Are

We're not just another retail chain. We're a community-focused health food retailer that's been helping people live healthier lives through better nutrition, exceptional service, and genuine human connection.

The Challenge We're Tackling

We're at an exciting inflection point. We've built a loyal customer base through our retail stores, but now we're ready to expand our horizons. We're looking for a Marketing Manager & Growth Specialist who can help us:

  1. Transform our house brand into a direct-to-consumer powerhouse
  2. Create immersive, memorable in-store experiences that keep customers coming back
  3. Build deeper connections with our loyal rewards members through personalized communication
  4. Drive foot traffic and sales through innovative promotions and experiences
  5. Integrate our brick-and-mortar presence with our growing digital footprint

Why This Role Is Different

This isn't about managing a social media calendar or crafting the perfect Instagram aesthetic. This is about architecting a comprehensive marketing strategy that drives real business growth. You'll be:

  1. Orchestrating multi-channel campaigns that seamlessly blend online and offline experiences
  2. Creating compelling narratives around our house brand products
  3. Designing customer journeys that convert casual shoppers into loyal advocates
  4. Leading the charge on our D2C expansion
  5. Revolutionizing how we communicate with our rewards members

The Future-Forward Element

We're looking for someone who gets excited about leveraging cutting-edge AI tools and technology to amplify their impact. Imagine:

  1. Using AI to generate and test multiple versions of marketing copy
  2. Leveraging design tools to create stunning visuals at scale
  3. Employing predictive analytics to optimize customer communications
  4. Automating routine tasks to focus on strategic initiatives
  5. Creating content and campaigns 10x faster with emerging tools

Who You Are

  1. You're a highly self-motivated marketing strategist who takes initiative without waiting for direction
  2. You thrive in a fast-paced environment and can juggle multiple projects while maintaining quality
  3. You have a proven track record of consistently high output and meeting ambitious deadlines
  4. You're meticulous about details and take pride in producing polished, professional work
  5. You get energized by seeing real business results, not just vanity metrics
  6. You're curious about new technologies and eager to experiment with innovative tools
  7. You understand the delicate balance between digital efficiency and human touch
  8. You're equally comfortable analyzing data and crafting compelling stories
  9. You believe in the power of genuine customer relationships
  10. You have an entrepreneurial mindset and treat the business as if it were your own

What Success Looks Like

In your first year, you'll have:

  1. Launched our house brand into new digital markets
  2. Implemented an integrated marketing strategy across all channels
  3. Revolutionized our customer communication approach
  4. Established new workflows leveraging AI and automation
  5. Created measurable impact on sales and customer acquisition
  6. Built a marketing engine that scales

Why Join Us?

  1. Be part of a company that's growing while staying true to its values
  2. Shape the future of retail marketing
  3. Work with a team that values innovation and human connection equally
  4. Lead the charge in implementing cutting-edge marketing technologies
  5. Make a real impact on people's lives through better health and nutrition

Ready to Transform Retail Marketing?

If you're excited about creating marketing that matters, if you believe in the power of genuine human connection, and if you're ready to leverage the latest technology to amplify your impact, we want to hear from you. This isn't just another marketing job – it's an opportunity to reshape how a purpose-driven retailer connects with its community.

Application Challenge: Show Us Your Skills

As part of your application, we want to see your capabilities in action. Please complete the following exercise to demonstrate your marketing prowess and attention to detail:

  1. Create a mock promotional email for our house brand protein powder that would resonate with our health-conscious customer base. Include:
    1. Subject line
    2. Main copy (max 250 words)
    3. Call to action
    4. A rough mockup of the visual layout (can be a simple sketch)
  2. Design a simple in-store promotional sign (8.5" x 11") for a "Summer Wellness" event, incorporating:
    1. Event details of your choice
    2. Compelling benefits for customers
    3. Clear hierarchy of information
    4. Visual elements (can be described if you don't have design tools)
  3. Write a brief strategy outline (max 500 words) describing how you would:
    1. Launch one of our house brand products in the D2C space
    2. Integrate the launch with our retail presence
    3. Leverage AI tools to scale your efforts

Your submission should demonstrate:

  1. Strategic thinking
  2. Writing clarity and tone
  3. Visual communication skills
  4. Understanding of our target audience
  5. Attention to detail
  6. Time management (complete within 3 days of application)

Submit your application package including:

  1. Your resume
  2. Brief cover letter explaining why you're the right fit
  3. Completed challenge exercises
  4. Two references from previous roles who can speak to your work ethic and output

We value quality, creativity, and attention to detail. Show us how you think and work through these exercises - we're looking for someone who approaches them with the same care and strategic thinking they'd bring to the actual role.

Job Types: Full-time, Permanent

Pay: $70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • On-site parking
  • Paid time off
  • Store discount

Schedule:

  • Day shift
  • Monday to Friday

Ability to commute/relocate:

  • Ottawa, ON K2E 7W6: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Expected start date: 2024-12-23

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