Senior Product Marketing Manager, AP

2 months ago

Old Toronto, Canada Tipalti Full time

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam and Tbilisi.

Position Summary: Senior Product Marketing Manager (Sr. PMM)

We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.

Responsibilities

Customer Insights, Product launches & Go-to-Market (GTM):

  1. Maintain a deep comprehension of AP target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.
  2. Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  3. Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  4. Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
  5. Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.

Messaging and Positioning

  1. Utilize your in-depth understanding of our AP Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
  2. Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
  3. Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.

Sales Enablement

  1. Become the subject matter expert for our AP product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
  2. Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.

Qualifications

  1. 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  2. Bachelor's degree or equivalent experience.
  3. Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  4. Deep customer empathy to influence product and marketing efforts.
  5. Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  6. Critical thinking skills and a curious mindset for business and market analysis.
  7. Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating.
  8. Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  9. Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
  10. Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.

Our benefits package includes:

  1. Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday.
  2. Competitive salary and stock options.
  3. Matching RRSP.
  4. Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
  5. 3 weeks of paid vacation.
  6. Free lunch on office days.
  7. Fresh fruit, snacks & drinks in office.
  8. Phone/internet allowance.
  9. Regular company-wide social events.
  10. Multiple ERG groups celebrating our diversity and creating an inclusive culture.

Interested in learning more about us?

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes.

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 98% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it - a mission to which we are constantly committed.

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