Senior Product Marketing Manager
4 weeks ago
Tipalti is a leading fintech company that empowers finance professionals to modernize the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors, with a valuation of over $8 billion and total funding of just over $550 million.
We pride ourselves on our collaborative culture, the quality of our product, and the capabilities of our people. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact.
Job SummaryWe seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.
Key Responsibilities- Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
- Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
- 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
- Bachelor's degree or equivalent experience.
- Deep customer empathy to influence product and marketing efforts.
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
- Critical thinking skills and a curious mindset for business and market analysis.
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
- Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday.
- Free lunch on office days.
- Fresh fruit, snacks & drinks in office.
- Phone/internet allowance.
- Regular company-wide social events.
- Multiple ERG groups celebrating our diversity and creating an inclusive culture.
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