Published on March 13, 2024 Category Manager Toronto, Ontario

3 weeks ago

Old Toronto, Canada Lassonde Full time

Reporting to the Category Management Director, the Category Manager will ensure growth of Lassonde’s categories by being the expert and providing analysis, key information as well as strategic recommendations to key customers and internal stakeholders such as sales, marketing and revenue management.

Job advantages
  • A competitive salary with opportunities for advancement and career development.
  • Access to a group insurance plan & a pension plan with employer contributions.
  • Telemedicine & employee and family assistance program.
  • Recognition & wellness programs for employees.
Key activities
  • Identify and quantify opportunities for Lassonde categories and recommend actions;
  • Collaborate in developing strong business plans focusing on strategic business objectives;
  • Be a recommendation force and the customer’s first call when it comes to support, knowledge and category development;
  • Build and propose a specific category plan based on the strategies of each retailer;
  • Participate to drive the “Go to Market” strategy: develop convincing and relevant sales stories to support new product launches;
  • Ensure the implementation of the portfolio strategy;
  • Optimize distribution and assortment;
  • Create channel and brand development opportunities;
  • Develop pricing / promotion expertise to support revenue management in developing strategies against targeted competitors;
  • Enrich business intelligence through continuous training and development of internal resources;
  • Build, improve and communicate monthly and quarterly reports (market, categories, segments, competition, shoppers, etc.).
Required training and experience
  • BAC in business administration or equivalent field;
  • 3 to 5 years experience in a similar position in the “CPG” industry;
  • Knowledge of customer sales data systems: Dunnhumby, IRI, LDIA, etc .;
  • Excellent skills with MS Office Excel and PowerPoint applications;
  • Technical competence of the JDA Space Planning tool and the development of planograms.
Skills sought
  • Excellent analytical skills and ability to perform complex data analyzes;
  • Strong interpersonal, leadership and communication skills;
  • Sense of initiative and comfortable working independently.
Lassonde, all in good taste

Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that’s because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.

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