Assistant Frontline Marketing Manager

1 week ago

Old Toronto, Canada Coca-Cola HBC Full time

The Assistant Frontline Marketing Manager is responsible for implementing and managing brand marketing strategies to drive customer engagement and sales. This role involves collaboration with various cross-functional teams, managing marketing priorities, and ensuring all initiatives are activated across assigned channels & customers. This role will report into the Director of Marketing and will focus on our Nutrition business including exciting brands such as fairlife, Simply & Minute Maid.

This role is a fantastic opportunity for a CPG professional with a strong understanding of customers, brand strategies, shopper behavior and a proven track record executing customer marketing strategies. The ideal candidate will be strategic, detail-oriented, and adept at managing relationships with both internal teams and external partners.

What You’ll Do For Us

  • Develop a deep understanding of the shopper, leveraging insights to build strategies for key accounts, support innovations etc.

  • Own customer activation of all brand marketing programs, both instore and online to drive customer engagement and sales.

  • Coordinate with sales, marketing, and other cross functional teams to execute programs in the market, owning the activation plans, partnership relationships, creative development and securing approvals.

  • Key contact for creative agencies and retail creative teams, ensuring flawless execution of all programs.

  • Assist our sales team in managing relationships with retailers and other partners, aiding in sell-in of our shopper marketing programs to ensure optimal execution of marketing activities.

  • Monitor and analyze the effectiveness of initiatives and adjust strategies as needed.

  • Manage shopper marketing budget and ensure all activities deliver a strong return on investment.

  • Coordinate Brand integration and look of success in customer trade shows.

  • Own digital shelf presence across all customer platforms, optimizing content and copy.

  • Manage and resolve any issues that arise during in market execution.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.

  • Proven experience in shopper marketing.

  • Strong understanding of shopper behavior and market dynamics.

  • Excellent project management, communication, and negotiation skills.

  • Experience working with agencies, managing creative approvals etc.

  • Ability to work collaboratively with cross-functional teams.

  • Proficient in using market research tools and analyzing data (Nielsen, Numerator etc.).

  • Strong problem-solving skills and the ability to handle multiple projects simultaneously.

  • Attention to detail and a high level of organization.

    What We Can DoForYou

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

  • Challenging Work:Our unique system offers constant opportunities to develop world-class skillsand the opportunitiesto grow and develop global brands.


Skills:

Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Influencing, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Partnerships, Negotiations, Account Management, Business Development

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