Manager, Media Effectiveness

2 months ago

Old Toronto, Canada Dentsu International Full time

Dentsu Canada is looking to add a strong analytics professional to their evolving team to support a world-class automotive client. The ideal candidate will have experience in analytics within media at an agency, corporate, or media vendor environments. Familiarity with digital media concepts for Search, Social, Video, and Display is a plus. Good communication skills and a willingness to learn are required. A strong technical background in building relational databases, data visualization, automation, and marketing technologies is necessary.

  • Provide client presentations, overviews, and tactical POVs that explain media performance results to internal stakeholders and clients.
  • Create, maintain, and update relational databases, dashboards, and automated reports.
  • Work closely with data engineering teams to ensure data verification, QA, and completion requirements are met before reporting.
  • Provide campaign deep dives, test learns, and POV for special projects.
  • Identify and communicate automation, process/efficiency improvement opportunities to leadership teams.
  • Provide training to internal and external teams on dashboards and tools.
  • Observe, analyze, and report on digital media campaigns, providing optimization recommendations.
  • Campaign analysis (Efficiency and Effectiveness).
  • Media Optimization recommendations for Search, Social, Video, and Display.
  • Deep dives on different media objectives.
  • Establishing Test & Learn frameworks and analyzing test outcomes.
Qualifications
  • At least 5 years of experience in a relevant role.
  • Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.
  • Experience working directly with clients and managing clients’ expectations.
  • Strong working knowledge of at least one dashboarding solution (Power BI, Tableau, Looker, etc.)
  • Preferred working knowledge of Hive, SQL.
  • Intermediate knowledge of statistical modeling with Python or R.
  • Strong knowledge of media planning and buying processes from pre-planning to post-analysis.
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