Media Effectiveness Analyst

6 months ago

Toronto, Canada Dentsu Media Full time

Company Description

dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Working together as the most integrated network, dentsu Media supports Carat’s EQ and people-first approach, dentsu X’s experience-driven proposition and iProspect’s full-performance methodology. dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network’s Creative and CXM specialisms.

**Job Description**:
**Data Management**:

- Access and compile large volumes of data across disparate sources into concise and precise information
- Understanding of ETL process and ability to query databases
- Ensure data quality and data documentation
- Solve problems with internal and external clients on data issues
- Ability to determine and gather data requirements for a given project
- Identify and resolve data discrepancies and reporting issues

**Data Analysis and Presentation**:

- Understand the business processes and leverage the procured knowledge in planning, execution, and reporting
- Produce visuals (charts, graphs) and presentations for summary trend statistics
- Provide support for ad-hoc data and research
- Clearly and effectively communicate findings

**Qualifications**:

- Post-secondary Degree or Diploma in preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
- A minimum of 2 years related industry experience is required
- Basic understanding of the Digital Media landscape
- Proficient in SQL and baseline understanding of/exposure to Python & R is preferred
- Familiarity with Tableau, Datorama, PowerBI and other data visualization platforms
- High-level of confidence with an ability to manage expectations with internal and external stakeholders
- Strong analytical skills and proficiency with numbers and budgets.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Ability to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams
- Must be able to organize ideas and present back information logically and sequentially

Additional Information

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