Senior Brand Manager

4 weeks ago

Old Toronto, Canada ISTITUTO MARANGONI Full time

Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team members.

Being a technology-forward company, we utilize various tools and platforms to create fun, engaging and meaningful work experiences for our employees, as a remote-first company.

We are boldly going where no insurance broker has gone before

We are looking for a Senior Brand Manager to disrupt traditional approaches to brand management and implement creative ideas to grow Zensurance’s brand recognition in the insurance industry.

Reporting to the VP of Marketing, you will ensure consistency across communication channels in terms of brand and creative. In this role, you will work closely with the Marketing team, UX team, Engineering team, and external partners. You will be responsible for strategizing and establishing the position of the brand as well as future branding opportunities.

Are you an expert in changing the status quo and want to approach brand management with more creativity? At Zensurance, we're changing the way the insurance industry is seen.

Responsibilities:
  • Lead in the establishment of Zensurance as a top-of-mind and preferred commercial insurance broker for small businesses.
  • Have ownership of and develop the Zensurance brand from a creative perspective, creating consistency across all the channels such as social media, video, advertising, and traditional media.
  • Manage brand aesthetic and creative design direction.
  • Analyze competitive position, research, and define brand metrics to drive awareness, engagement and sentiment.
  • Work closely with all functions of the marketing team in all areas of customer and employee-facing messaging to develop a cohesive messaging strategy.
  • Develop a brand playbook and guidelines through internal and external research while collaborating with internal teams.
  • Develop and lead multimedia ideation and execution while providing creative direction. Implement, develop, and identify survey metrics (such as employee, consumer, and customer).
  • Develop a framework for customer segments, personas and geographies to drive personalized messaging.
  • Work closely with the marketing team and external partners in identifying brand media opportunities and executing projects.
  • Develop and define positioning values, mission and strategy.
  • Collaborate with the UX team and coordinate creative testing to ensure brand alignment.
  • Manage ad channels including social media, paid research, public relations partnerships and web creative design.
  • Have input into all ad channels from social media and paid search to PR and web creative design.
  • Champion brand attribution across multiple stakeholders.
  • Other duties as assigned.
Requirements:
  • University degree or college diploma in a recognized technical, vocational or academic program or equivalent work experience.
  • 5+ years of experience in brand management.
  • Ability to measure and analyze data to develop insights.
  • Experience providing guidelines and direction for creative strategy and process.
  • Proven ability to work cross-functionally.
  • Qualitative and Quantitative user research theory and testing experiences are assets.
  • Experience with paid media platforms, especially traditional media, and advertising, media buying is an asset.
  • B2C or small business B2B marketing experience.
  • Exposure to graphic design, illustration, photography and videography is an asset.
  • Adobe creative suite or equivalent experience is an asset.
  • Creative thinker and problem solver.
  • Ability to champion brand adaptation with buy in from multiple stakeholders.

Perks we offer at Zensurance:

• Opportunity to work for Canada’s fastest-growing #insurtech scale-up

• Primarily remote work environment available to everyone

• Laptop, extra monitor and main accessories are provided

• Extra home office and supplies allowance to help with work-from-home set up

• Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health

• Health/Personal Spending Accounts to subsidize your healthy habits and purchases

• Parental Leave Top Up

• Weekly Friday companywide huddles for casual catch-ups with other departments

• Build next-level relationships with your peers through scheduled companywide virtual and in-person team-building events

• Be a part of something special. We are confident you won’t find any other insurance company like us :)

Who we are. What we're building.

Business is hard work, insurance doesn’t have to be

At Zensurance we believe thatteamworkmakes thedream work.

We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.

Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe daily. They are:

INTEGRITY:We do what's right.

INCLUDE:We are an open and safe space for all.

INVENT:We take an innovative approach to creating straightforward solutions for our customers.

DELIVER:We set ambitious goals and hold ourselves accountable for achieving them.

Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.

Zensurance is an inclusive employer that celebrates diversity in its workforce structure. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise the recruiter if you require accommodation; to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

We understand that looking for a new exciting opportunity can be time-consuming. We truly appreciate your time in going through the job posting and applying for a position with us.

#J-18808-Ljbffr

  • Senior Brand Manager

    1 week ago

    Old Toronto, Ontario, Canada ISTITUTO MARANGONI Full time

    Zensurance - Senior Brand Manager Zensurance is a growing InsurTech company with a fresh take on the commercial insurance industry. Our goal at Zensurance is to empower small businesses all over Canada by providing them with straightforward and modern insurance solutions. We believe in blending cutting-edge technology with industry knowledge, all powered by...

  • Senior Director, Brand

    1 week ago

    Old Toronto, Ontario, Canada Ensemble Travel Group Full time

    Senior Brand Director at EnsembleEnsemble is currently seeking a Senior Brand Director to play a key role in shaping the brand presence in the travel industry and among travel consumers. As a Senior Brand Director reporting to the SVP Marketing, you will lead efforts to enhance our brand image within the industry and among our customers, with a focus on...

  • Senior Brand Manager

    1 month ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    1 month ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    1 month ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    4 weeks ago

    Old Toronto, Canada ISTITUTO MARANGONI Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    1 month ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    3 weeks ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    3 weeks ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager

    3 weeks ago

    Old Toronto, Canada Zensurance Full time

    Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team...

  • Senior Brand Manager, Minute Maid

    1 week ago

    Old Toronto, Ontario, Canada Coca-Cola HBC Full time

    We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the...

  • Senior Manager, Brand Marketing

    1 month ago

    Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

    Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id 2411254 We’re building a relationship-oriented bank for the modern world. We need talented, passionate...

  • Senior Manager, Brand Marketing

    1 month ago

    Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

    Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id 2411254 We’re building a relationship-oriented bank for the modern world. We need talented, passionate...

  • Senior Manager, Brand Marketing

    1 month ago

    Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

    Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id 2411254 We’re building a relationship-oriented bank for the modern world. We need talented, passionate...

  • Senior Brand Manager, Simply

    2 weeks ago

    Old Toronto, Canada Coca-Cola HBC Full time

    We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the...

  • Senior Brand Manager, Simply

    3 weeks ago

    Old Toronto, Canada Coca-Cola HBC Full time

    We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the...

  • Senior Brand Manager, Simply

    3 weeks ago

    Old Toronto, Canada Coca-Cola HBC Full time

    We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the...

  • Senior Brand Manager, Minute Maid

    1 week ago

    Old Toronto, Ontario, Canada Coca-Cola HBC Full time

    We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day mana

  • Senior Manager, Brand

    1 week ago

    Toronto, Ontario, Canada Scotiabank Full time

    Press Tab to Move to Skip to Content Link Please be advised that our Careers site will be unavailable from November 28 at 12am ET to November 29 12am ET for scheduled system maintenance. The Senior Manager, Enterprise Marketing ensures the success of the Marketing Team globally, with a focus on Canada, by driving the strategy for long-term and...

  • Senior Manager, Brand

    1 week ago

    Toronto, Ontario, Canada Scotiabank Full time

    Press Tab to Move to Skip to Content Link Please be advised that our Careers site will be unavailable from November 28 at 12am ET to November 29 12am ET for scheduled system maintenance. The Senior Manager, Enterprise Marketing ensures the success of the Marketing Team globally, with a focus on Canada, by driving the strategy for long-term and...