Director, Content

1 month ago

Edmonton, Canada Explore Edmonton Corporation Full time
About Us

We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. By incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians.

About the Position

POSITION AVAILABLE: December 1, 2024.

The Global Marketing Team is looking for a Temporary Director, Content (12-18 months contract) to join our team. In this position, you will implement and monitor the business planning, campaign planning, target setting, and overall strategic marketing direction for Explore Edmonton’s Digital Marketing, Digital Content, and Influencer Relations teams. The Director, Content supervises and oversees all marketing activities undertaken by these groups with the goals of determining content marketing direction, identifying opportunities, increasing brand/reputation, leading the creative process around copywriting, taglines, articles, and all written components of our consumer-facing work, and staying on the cutting edge of content for use in campaigns amplified by performance marketing, SEO, influencer, and website accessibility.

Reporting to the Senior Director, Global Marketing, the Director, Content manages the workloads and strategic alignment of the Creative & Digital Marketing Team and works closely with the Senior Director, Global Marketing to ensure work is resourced and supported by the entire Explore Edmonton marketing team to drive return on investment for the organization and its partners.

The successful individual will:

  • Contribute to yearly business planning and collaborate with the Creative & Digital Marketing team to develop yearly marketing actions, targets, and measures.
  • Collaborate with the Director Marketing Account, Senior Director, Global Marketing, and Vice President, Destination Management and Marketing to oversee the ‘big picture’ of Digital Marketing, Digital Content, and Influencer Relations.
  • Develop strategies that increase collaboration, resource sharing, and operational efficiencies across the Creative & Digital Marketing team and throughout Explore Edmonton.
  • Set and manage yearly actions, targets, and measures.
  • Identify opportunities for continuous improvement and pivot strategies & resources to address changing priorities.
  • Develop and maintain strategic relationships with key stakeholders, community partners, and industry representatives.
  • Oversee the development of digital marketing, digital content, and influencer relations media planning, online/digital marketing, and content marketing/development strategies.
  • Oversee web architecture, functionality, and design strategy for ExploreEdmonton.com.
  • Lead Digital Marketing Manager to provide cadence of analytics and reporting.
  • Collaborate with Digital Marketing Manager to develop marketing strategies that support the increase of revenue and event conversions.
  • Collaborate with Marketing Account Manager Teams to support owned event, venue, and tourism attraction marketing strategies.
  • Lead the business case planning, request for proposal, and contractor selection process for major content and digital campaigns.
  • Develop value-add marketing services for external partners that increase stakeholder satisfaction.
  • Oversee consumer-facing written content ensuring all content is on-brand and optimized for search and user experience.
  • Collaborate with Destination Development & Trade team to drive travel media coverage in priority markets.
  • Oversee the Creative & Digital Marketing Team, including direct reports.
  • Oversee team/project management software processes and support creative campaign workflows.
  • Encourage and provide mechanisms for efficient collaboration across the marketing teams.
  • Set and communicate clear performance expectations.
  • Schedule regular meetings and provide a forum for coaching and feedback conversations.
  • Research and secure professional development opportunities for the Creative & Digital Marketing Team.
  • Develop the yearly marketing budgets for Creative & Digital Marketing initiatives.
  • Track expenditures and contribute to the monthly venue forecasts.
  • Approve, code, and process invoices and credit card statements.
  • Schedule team members and approve employee requests.
  • Research and source tools that support departmental organization.

The ideal candidate will have:

  • Post-secondary education in business (marketing), communications or related field.
  • Minimum 8-10 years marketing & communications experience.
  • 5+ years leadership experience in a digital marketing and content development environment.
  • Proven experience assessing and identifying risks and applying sound risk management strategies.
  • Ability to pivot direction based on changing strategic priorities.
  • Strong knowledge and demonstrated experience with traditional, digital, and social marketing practices.
  • Strong knowledge and demonstrated experience with public relations, media relations, issues management, and crisis communications.
  • Strong interpersonal and communication skills.
  • Working understanding of budgeting and forecasting.
  • Strong writing and editing skills with a keen eye for detail.
  • Ability to collaborate in a team environment.
  • Previous management experience with demonstrated ability to build successful teams.
  • Proficiency with Microsoft Office Suite and digital marketing tools.
  • Previous digital tourism industry knowledge and experience is considered an asset.
  • Familiarity with Adobe suite of software is considered an asset.
  • Hybrid working schedule with in-office time split between Edmonton Convention Centre, Edmonton EXPO Centre, and World Trade Centre.
  • Occasional overtime and travel may be required.

PLEASE NOTE: This is a temporary position for 12 months, with the possibility of being extended up to 18 months.

How to Apply

If this role piques your interest, please submit your cover letter and resume no later than This position will remain open until a suitable candidate is found.

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment.

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