Director, Content

2 months ago

Edmonton, Canada Explore Edmonton Corporation Full time

**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

Managed by Explore Edmonton Corporation, the Edmonton Convention Centre and Edmonton EXPO Centre both work toward a vision of being among North America’s top-performing venues and achieve that vision through a commitment to positive social, environmental, and economic impact. In addition to Explore Edmonton’s venues, our Community Initiatives and Agriculture team is responsible for delivering exceptional events and experiences to Edmontonians and our visitors, including KDays, Canadian Finals Rodeo, Farmfair International, and the Edmonton Urban Farm.

**About the Position**:
**POSITION AVAILABLE: December 1, 2024.**

The Global Marketing Team is looking for a **Temporary** **Director, Content** **(12-18 months contract) **to join our team. In this position, you will implement and monitor the business planning, campaign planning, target setting and overall strategic marketing direction for Explore Edmonton’s Digital Marketing, Digital Content and Influencer Relations teams. The Director, Content supervises and oversees all marketing activities undertaken by these groups with the goals of determining content marketing direction with a strong ability to identify opportunities, increase brand/reputation, lead the creative process around copywriting, taglines, articles, and all written components of our consumer facing work and stay on the cutting edge of content for use in campaigns amplified by performance marketing, SEO, influencer and website accessibility. This position is responsible for overseeing the successful execution of the content, influencer, social media, travel media, digital marketing and web-based components of internal units’ business plans, determines the direction of the team’s overarching content strategy and serves as the expert resource for content related advice and guidance to the organization.

***Reporting to the Senior Director, Global Marketing the Director, Content manages the workloads and strategic alignment of the Creative & Digital Marketing Team and works closely with the Senior Director, Global Marketing to ensure work is resourced and supported by the entire Explore Edmonton marketing team to drive return on investment for the organization and its partners.

**The successful individual will**:

- Contributes to yearly business planning and collaborates with the Creative & Digital Marketing team to develop yearly marketing actions, targets and measures.
- Collaborates with the Director Marketing Account, Senior Director, Global Marketing and Vice President, Destination Management and Marketing to oversee the ‘big-picture’ of Digital Marketing, Digital Content and Influencer Relations to support the attraction of travel/tourism, meetings/conventions, sporting/cultural events, tradeshows, entertainment events, etc. to Edmonton.
- Develops strategies that increase collaboration, resource sharing and operational efficiencies across the Creative & Digital Marketing team and throughout Explore Edmonton.
- Sets and manages yearly actions, targets and measures.
- Identifies opportunities for continuous improvement and pivots strategies & resources to address changing priorities.
- Develops and maintains strategic relationships with key stakeholders, community partners and industry representative.
- Seeks input from and understands the strategic priorities of the Creative & Digital Marketing Team. Effectively communicates priorities and expectations to the team and other internal/external collaborators.
- Oversees the development of digital marketing, digital content and influencer relations media planning, online/digital marketing and content marketing/development strategies.
- Lead Digital Marketing Manager to provide cadence of analytics and reporting.
- Collaborates with Digital Marketing Manager to develop marketing strategie

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