Sr. Marketing Manager

POSITION PROFILE

As Marketing leader for this territory, the role requires full ownership of the marketing strategy for Canada including P&L-level accountability. The role will require a strategic vision, executional excellence, and the ability to collaborate closely with the sales and executive teams to drive market leadership and growth across the country. The role will be responsible for positioning IT Weapons as the go-to provider in the Toronto IT services sector, ensuring we continue to lead and innovate in this competitive space. One of the primary responsibilities is managing all marketing technology and infrastructure that belongs to IT Weapons which includes the website and CMS, marketing automation platform, ABM platform and dedicated sales engagement tools. The role demands a high degree of self-sufficiency, with opportunities for future team expansion to further amplify marketing impact.

KEY RESPONSIBILITIES / DUTIES

• Owning and executing a comprehensive marketing strategy across multiple channels
• Creating client advocacy programs and developing revenue growth strategies for existing clients
• Building and optimizing marketing campaigns, lead nurturing programs and ABM initiatives
• Leveraging marketing analytics to measure success and refine strategies
• Own, develop and deliver actionable and outcome-oriented marketing strategy aligned with business revenue goals as it pertains to net new customer acquisition, expansion and retention
• Collaborate with product marketing to design creative campaigns, GTM messaging, and enablement initiatives
• Create and manage customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
• Create client advocacy program turning passionate customers into public champions, creating a competitive advantage in the market
• Develop strategies to enhance revenue growth from existing clients and reduce churn
• Interact and engage comfortably with senior and executive-level stakeholders, establishing strong relationships and alignment on market opportunities, objectives, and campaigns
• Generate sales pipeline with targeted 1:1 and 1:few ABM campaigns
• Build, execute, measure, and optimize multiple marketing campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content
• Leverage marketing analytics and reporting platforms to define success metrics, deliver comprehensive campaign status reports to the executive team, and continuously refine strategies for improved performance and outcomes
• Partner with external agencies and content team to drive compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition
• Lead the implementation and optimization of key martech platforms, including driving the marketing strategy for the 6sense tool across both ITW and All Covered teams
• Oversee the website strategy and redesign to enhance user experience and performance
• Independently set up and manage the HubSpot instance, including configuring lead scoring, building robust reporting systems, and ensuring seamless marketing operations

Other Duties/Projects
• As assigned

SKILLS/QUALIFICATIONS

• 10+ years of marketing experience in a B2B environment, preferably within fast-growing tech companies or digital managed IT services
• Led and mentored high-performing teams, fostering a collaborative, results-driven culture with history of improving lead to pipeline conversion rates
• Deep understanding of cloud, security, and generative AI, with the ability to translate technical concepts into compelling marketing narratives
• Proven track record of developing and executing demand generation and ABM strategies that drive measurable results
• Experience in building and scaling foundational marketing platforms and programs that enable efficient, repeatable, and scalable marketing efforts
• Demonstrated success in cross-functional collaboration and the ability to work independently and thrive in ambiguity
• Data-driven with a strong analytical and operational mindset, skilled in setting up processes to track key success metrics and optimize performance by leveraging KPIs and campaign levers
• Excellent communication skills and ability to prioritize effectively in a fast-paced environment

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

#ITW

#KM

Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions (Canada) Ltd. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. Through its ongoing work, the company is fortunate to be continuously recognized for its products and services. This includes, but is not limited to being included on CRN’s MSP 500 list numerous times; named a finalist in the IT Software Category by The World Technology Awards; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys and presented with Keypoint Intelligence’s BLI 2021 A3 Line of The Year and BLI 2021-2023 Most Colour Consistent A3 Brand Awards for its bizhub i-Series.

Sustainability also continues to be a key driver for the company. As such, Konica Minolta Inc. has spent six years on the Global 100 Most Sustainable Corporations in the World list. For more information, please visit Konica Minolta online and follow its accounts on LinkedIn, YouTube, Facebook, Twitter (@KonicaMinoltaCA), and Instagram

Konica Minolta a entamé son parcours il y a 150 ans, avec la volonté de voir et de faire les choses autrement. Elle innove pour le bien de la société et du monde entier. Et c’est toujours cet objectif qui l’anime, hier et aujourd’hui. Solutions d’affaires Konica Minolta (Canada) Ltée transforme et révolutionne les bureaux pour créer une véritable connectivité grâce aux solutions pour un milieu de travail connecté et futé. Parmi ses technologies d’affaires, on retrouve des services de TI, la gestion intelligente de l’information, des solutions de sécurité vidéo et des services d’impression gérés ainsi que des technologies de bureau et des solutions d’impression industrielle et commerciale. Par ses efforts soutenus, l’entreprise a la chance d’être continuellement reconnue pour la qualité de ses produits et services. Par exemple, elle a figuré de nombreuses fois au palmarès CRN des 500 fournisseurs de services gérés; a été finaliste dans la catégorie des logiciels de TI aux World Technology Awards; a été reconnue par Brand Keys comme la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions; et a reçu les prix BLI «A3 Line of the Year» 2021 et «Most Colour Consistent A3 Brand» 2021-2023 de Keypoint Intelligence pour sa gamme bizhub i-Series.

La durabilité reste un moteur important de l’entreprise. C’est pourquoi Konica Minolta Inc. figure pour une sixième année au palmarès des 100 sociétés les plus durables au monde. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l’entreprise sur LinkedIn, YouTube, Facebook, Twitter (@KonicaMinoltaCA), et Instagram

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.