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Counsel, Marketing
2 months ago
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
Essential Responsibilities:
Legal Marketing Advice
- Contributes to the development of legal procedures as it relates to designing, drafting, reviewing, and approving marketing & promotional materials.
- Advises clients, manages, and oversees complex legal and business issues related to the production and distribution of toy premiums for toys that are included in the brands’ kids-meal programs globally.
- Provides legal counsel on complex marketing and promotional initiatives from a legal perspective.
- Serves as a critical partner to the Marketing department across all brands globally.
- Advises brands on the collection, use and disclosure of new/modified consumer data for compliance with laws across various countries.
- Directs in-depth research to monitor/identify non-standard marketing-related violations and issues.
- Develops and delivers training on relevant topics and legal know-how for the marketing and trademarks group.
- Manages litigation by leading and overseeing external counsel as it relates to marketing & promotions.
- Keeps abreast of pending legislation or regulatory rules impacting the business.
Legal Trademark Advice
- Contributes to the development of legal procedures as it relates to monitoring, reviewing, and managing global trademark & IP compliance.
- Advises clients on complex legal and business issues related to the global trademark and IP portfolios for all brands under RBI.
- Provides legal counsel on compliance with complex consumer protection, intellectual property, rights of publicity and privacy laws.
- Oversees external counsel to manage complex trademark clearances.
- Enforces RBI’s trademark rights globally by identifying and taking action against unauthorized 3rd party users.
Document Preparation
- Drafts terms for complex promotional offers and conducts reviews of advertising/promotional materials.
- Approves final marketing agreements and marketing materials.
- Oversees and approves all media advertising and promotional materials for legal compliance.
General Legal Support
- Responds to escalated consumer complaints and/or attorney general complaints.
- Develops and delivers training materials on relevant topics for the IP/Marketing group.
People Leadership Responsibilities:
- Manages a North America wide team of paralegals and lawyers.
- Directly supervises staff.
Financial Responsibilities:
- This role has accountability for the payroll of direct reports.
Minimum Education and Experience:
- Juris Doctor of Law degree from an accredited law school required.
- 8+ years of experience in marketing/IP/corporate law is preferred.
- Licensed to practice law in the appropriate state/province/country.
- Depending on regional scope, French or Spanish is required.
Benefits at all of our global offices are focused on physical, mental and financial wellness.
Restaurant Brands International is an equal opportunity and affirmative action employer.
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