Medical Marketing Associate
3 months ago
Clarion Medical Technologies, a Richards Packaging company, specializes in surgical, vision and aesthetic healthcare medical devices. Some of these products include laser technologies, diagnostic tools for early disease detection and advanced imaging systems. At Clarion, we are dedicated to empowering healthcare providers with the tools and expertise to deliver outstanding patient outcomes, while shaping the future of medical technology and aesthetics in Canada.
Why join Clarion:
- Generous compensation package including a competitive base salary and variable compensation
- Fantastic extended healthcare benefits for you and your family
- Extended personal spending account to be used on health and wellness such as gym memberships
- Pension plan with employer match contributions
- Paid vacation time and personal days
- Monday-Friday day shift operations with work/life balance at the forefront
- Mentorship, professional development, and commitment to career planning
- Paid education and training programs
- Lunch & learns, volunteer time and a focus on supporting our community
- Collaborative, open concept office
- And so much more
About the Role:
Reporting to the Medical Marketing Manager, the Medical Marketing Associate supports Clarion Medical Technologies’ vision by managing marketing initiatives for the existing product portfolio as well as assisting in the launch and integration of new products. This position works closely with the Medical Marketing Director and Sales Director to develop and implement strategies to support B2B sales for our products as well as B2C sales for our customers through development of practice management strategies, initiatives and collateral. The associate liaises with suppliers to adopt products into the portfolio; and works closely with the Marketing Director and Division Sales Director to gain insight into the business and clinical aspects of the assigned market to develop strategic marketing programs that support the financial objectives of the company.
The successful applicant will:
- Implement marketing strategies to support B2B sales for Clarion products through development of communication pieces, practice management tools, initiatives and collateral
- Work closely with the Marketing Director to understand the business and clinical aspects of the market to track strategic marketing programs that support financial objectives
- Provide executive summary reports, competitive analysis and ROI for all projects
- Conduct ongoing customer, market and competitive analysis; communicate with and gather market intelligence from Sales team and Sales Managers/Directors to develop reports and comparison matrices
- Develop and maintain all collateral for the portfolio, both adapted from suppliers and new items as needed for the Canadian market, based on mutually agreed upon timelines
- Manage product collateral portfolio, through SharePoint and customer portal
- Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams
- Liaise with suppliers to gather marketing collateral; monitor supplier portals for product and sales tools
- Assist with product launch process; assist with go-to-market plan for new products
- Suggest and implement direct marketing methods to increase profitability
- Maintain a strong online company voice through social media
We are seeking a candidate with the following experience and attributes:
- Post-secondary degree/diploma in Marketing
- 3-5 years’ experience in Marketing
- Excellent communication skills, verbal and written
- Superior organizational ability with extreme attention to detail
- Demonstrated creativity, situation analysis/problem solving skills and analytical skills
- Strong technical skills; Microsoft office with advanced excel and numerical analysis
- Adobe experience
- Self-starter, highly motivated, ability to work in a fast-paced environment that is continually changing
- Exceptional interpersonal skills – ability to build excellent working relationships with internal and external stakeholders
- Bilingual would be an asset but not a requirement
Clarion Medial Technologies is an equal-opportunity employer and is committed to creating an inclusive employee experience for all. We firmly believe that our work is at its best when everyone feels free to be their most authentic self. If you require accommodation, please let us know how we can further support you during the recruitment process.
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