Market Research Analyst

2 weeks ago


British Columbia, Canada Nahashon Staffing and receruitment. Full time

Job descriptionMarket Research AnalystFull job descriptionResponsibilities:Conduct Comprehensive Market Research: Execute both primary and secondary research methodologies to gather in-depth insights into the local market, consumer behaviour, and industry trends.Market and Competitor Analysis: Analysis of market trends, competitor strategies, and consumer preferences to identify opportunities and threats for our clients.Pricing Study: Evaluate pricing strategies in the market and recommend competitive pricing models to enhance our clients' positioning.Field Surveys: Plan and execute field surveys to gather quantitative and qualitative data, ensuring accuracy and reliability.In-Depth Interviews: Conduct interviews with key stakeholders, industry experts, and consumers to gain deeper insights into market dynamics.Secret Shopper Program: Develop and execute secret shopper initiatives to assess customer experience and gather real-time data on service quality (with the help of subcontractors).Feasibility Analysis: Conduct thorough feasibility studies to assess the viability of potential business ventures, providing insights into potential risks and opportunities.Requirements:Familiarity with various market research methodologiesAbility to conduct pricing studies and analyse financial modelsExperience in organising field surveysStrong analytical and critical thinking skillsExcellent written and verbal communication skillsDetail-oriented with a high level of accuracy in data interpretationProficiency in MS Office, especially Excel and PowerPointAbility to work independently and collaboratively in a team environmentEmployment TypePart-time



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