Senior Regional and Partner Marketing Manager

3 weeks ago

St Thomas, Canada Checkmarx Full time

Description


**Who are we?**


Checkmarx is the enterprise application security leader and the host of Checkmarx One the industry -leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.


Powered by the intelligence from our industry-leading AppSec security research team, and our AI-driven technology and services, our platform is designed to enable CISOs, AppSec and development leaders to prioritize their teams focus on what impacts their business.


Our offerings secure every phase of development for every application, from the very first line of code through production, while simultaneously balancing the dynamic needs of security and development teams.


We are honored to serve more than 1,800 customers, which includes 60 percent of all Fortune 100 organizations. We are committed to moving forward with the unwavering dedication to the safety and security of our customers, and the applications that power our day-to-day lives.


**What are we looking for?**


Checkmarx is seeking a talented Regional and Partner Marketing Manager to join the Americas Marketing team. In this role, you will be responsible for shaping and executing the Americas marketing strategy for Checkmarx, focusing on planning, implementing, and assessing integrated demand generation programs both directly and with partners. We are seeking a dynamic and proactive marketing professional to contribute to the success of our B2B marketing campaigns.


**How will you make an impact?**


The selected candidate will play a key role in the development and execution of marketing campaigns and program strategies to drive demand for Checkmarx. This role reports to the Director of Americas Regional & Partner Marketing.


Requirements


**What is needed to succeed?**


Responsibilities:


1. Collaborate with Americas Sales, Marketing, and Channel teams to gather territory


requirements and develop marketing campaign plans to support regional pipeline, goals, and


objectives.


2. Translate go-to-market strategies and identify opportunities into actionable and measurable


marketing campaigns and programs, including Account-Based Marketing (ABM) tactics.


3. Oversee the Partner Marketing MDF Program in alignment with the partner program.


4. Focus on various marketing tactics, including ABM initiatives, partner marketing, events, social


media, email marketing, webinars, lead tracking, reporting, and continuous optimization.


5. Measure project success against goals, ensuring completion on time and within budget. Report


on opportunity pipeline and relevant metrics, Key Performance Indicators (KPIs), Return on


Investment (ROI), and overall insights.


6. Communicate with the sales team to secure buy-in, understanding, and participation in


marketing campaigns and programs.


7. Provide support for global events when necessary.


8. Research, select, negotiate, and manage vendors and services as required.


**Requirements:**


1. 4-5 years of experience in B2B campaign creation, with a focus on corporate or field-level


marketing. This should include 1-2 years of experience in a Partner Marketing role.


2. Experience in marketing security software a plus


3. Proven track record of successfully developing integrated campaigns/programs, including ABM


tactics, from inception to completion.


4. Ability to work independently in a fast-paced environment; must be high energy, motivated and


a self-starter


5. Strong strategic and analytical skills, with the ability to leverage data for insights and successful


communication.


6. High proficiency in Salesforce, Hubspot, and/or other CRM/automation tools.


7. Excellent written and oral communication skills.


8.Professional working proficiency in Spanish/ Portuguese is a plus.


9. Willingness to travel up to 25% for industry tradeshows, events, and regional meetings as


needed.


What we have to offer


**What we have to offer**


+ Competitive salary


+ Medical, dental, vision, 401(K), and additional incentives


+ Culture of community and opportunity to work in a growing organization


+ Room for career growth and professional development


+ Training and educational opportunities


_Checkmarx Inc. is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability._


_If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail requestdisabilityaccomodation@checkmarx.com._


_This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response._


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