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Marketing Specialist

2 months ago

Ancaster ON, Canada Current Instrumentation & Automation Inc. Full time

Company Description

Current Instrumentation & Automation Inc. is a 100% Canadian, fast-growing technology startup specializing in industrial instrumentation and automation solutions. Our expertise includes level, flow, gas detection, pressure, and process instrumentation in various industries, including chemical, food and beverages, water, wastewater, plastic, steel and building products. We follow five core values: Diversity, collaboration, education, empathy and care.

Role Description

This is a full-time, on-site role for a Technical Marketing Specialist in our office in Ancaster, ON. The Marketing Specialist will be responsible for day-to-day marketing tasks, including website, digital content, market research, YouTube videos, marketing strategy development, lead generation, and creating graphics and documentation.

Major Responsibility Areas

Graphic Design: Utilize graphic design skills to create eye-catching visuals for digital and print materials, improving website appearance and content, including brochures, manuals, social media, email marketing, and website graphics.

Content Creation: Develop engaging and persuasive content for various marketing channels, primarily LinkedIn and YouTube.

Social Media Management: Oversee our social media accounts, crafting and scheduling posts, responding to comments, and monitoring social media trends to keep our online presence fresh and engaging.

Trade shows & Conferences: Plan and manage industry events.

Market Research: Stay up-to-date with industry trends and competitive analysis, providing insights to adapt and improve marketing strategies.

Collaboration: Work closely with sales, service and other cross-functional teams to align marketing efforts with the overall business strategy.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, track key performance indicators (KPIs), and generate reports to assess the effectiveness of marketing initiatives.

Qualifications & Skills Requirement

  • Excellent communication and interpersonal skills
  • Technical experience is preferred
  • Genuine interest in people & technology
  • Experience with graphic design
  • Bachelor's degree or diploma in instrumentation/electronics/Automation or related field

We offer

  • Great work culture
  • 2 weeks of paid vacation
  • Growth opportunities
  • Continuous learning and self-development training

  • We are an equal opportunity employer and aim to provide opportunities to diverse backgrounds and cultures. We focus on inclusion, respect, fairness and safety where everyone feels valued and proud.