Social Media/digital Marketing Specialist

3 weeks ago

Ancaster, Canada Steeped Tea Full time

**Description**

It all started with a cup of tea.

And 15 years later, Sipology has become North America’s prestige tea brand, while remaining the same family business that empowers a talented and diverse community of Sipologists to make their dreams come true every day.

We are proof that a single cup of tea can change your life.

**That’s where you come in.**

As the **Social Media/Digital Marketing Specialist**, you will play a pivotal part in building and maintaining a vibrant digital community for our network and end consumers. Collaborating closely with the Founder, you will contribute to the development and execution of a strategic social media plan that enhances engagement, excitement, and education surrounding our products, events, and brand.

Sipology is a marketing and sales-driven company whose success depends on engaging independent influencers, business owners, and end consumers with an exciting health and well-ness product line.

If you are a collaborative, deadline-driven, and agile professional with a passion for social media and community building, we invite you to join our team. Let us create a digital presence that resonates with our customers and elevates our brand to new heights.

**Specific Responsibilities Will Include**
- ** Developing and Coordinating Sipology’s social media strategy** and its execution. This includes the development and execution of comprehensive plans aligned with the brand.
- **Building and growing social communities,** focusing on driving brand awareness, increasing sales, acquiring new customers, and encouraging consultant recruitment. Communicating with end users, and influencers on a personal and regular basis.
- **Creating and curating compelling and engaging content for each platform's community**, including posts, stories, and Q&A threads. Nurture a community atmosphere by proactively interacting with followers, responding to comments, and actively participating in related discussions.
- **Responsible for daily social media interaction with users, content creation and implementation of visually appealing graphics**, including copywriting, staging, photography, editing, and acting as the brand voice of Sipology on all channels.
- **Conceptualizing, filming, and editing regular on-trend video content** for Facebook, Instagram, and TikTok, aligning with brand voice and engagement goals, and collaborating with internal teams, including videographers and creatives.
- **Serve as a guardian of Sipology’s brand reputation in the online space**, monitoring and engaging with online conversations about the brand, and providing prompt responses through social channels.
- **Identifying industry influencers and coordinating partner market opportunities and outreach** leveraging their platform to expand our reach and promote and build confidence in Sipology’s community and products.
- **Collaborating with stakeholders to plan and execute social media strategies for revenue generation**, including PR initiatives, brand partnerships, blog content, fundraising programs, and customer experience.
- **Collaborate with the marketing and product development team on seasonal themes**, researching market trends, and conceptualizing monthly marketing strategy materials for Social Media.
- **Creating and managing unique promotional campaigns for digital audiences** including strategic use of PPC options, sponsored posts, and social media contests aligned with the overall promotional strategy and calendar.
- **Owning analysis for digital marketing**, developing metrics for evaluating strategy performance and providing advice on trends, including recommendations. Reporting on crucial performance metrics, delivering insights, and suggesting recommendations to elevate our social media impact.
- **Measuring and managing analytics, reporting, and dashboards **to enhance the social and online experience for all audiences. Staying updated on social media trends, issues, and best practices through professional development opportunities.

**What We’re Looking For**
- A Degree or Diploma in Digital Marketing, Public Relations, Digital Communications, or a related field
- 3+ years of experience in a similar digital marketing/social media/community management role.
- Proven experience in implementing successful online marketing campaigns using Facebook/ Instagram/SEO
- Ability to understand our customer base and adapt to the existing community and common language.
- Creative/detailed type who can seamlessly flow back and forth between creative design and performance analytics. Video creation and editing skills are an asset.
- Possess a creative mindset with a knack for identifying and implementing innovative engagement tactics.
- Experience in managing a social community and a strong understanding of community building, user engagement, and content creation.
- Management of PPC, SEO, and Google Analytics and have a strong ability to generate, analyze and interpret data.
- Strong un

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