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Growth Marketing Manager
1 month ago
We empower businesses to automate logistics workflows effortlessly through our inventory, fulfillment, shipping, tracking, and receiving workflows. With our APIs, SDKs, and Apps suite, we digitize logistics data ingestion, connect siloed systems, and extend the legacy logistics stack to unlock operational efficiency, chain visibility, and logistics AI for our customers. Our vision is to build the most advanced logistics infrastructure company that orchestrates the movement of physical things and becomes the defining backbone of the digital supply chain. We're a fast-growing pre-Series A stage startup in New York City with a distributed global team backed by Bullpen Capital, Pritzker Group, Sierra Ventures, Ludlow Ventures, MXV Capital, and NSV Wolf Capital.What we're looking for:We seek an experienced Growth Marketing Contractor to join our fast-growing team and mission to digitize and connect enterprise logistics operations. This role will own customer acquisition and must provide a 360-degree approach to creating and capturing demand to achieve our pipeline targets. The Growth Marketer will identify and fill in opportunity gaps across all funnels while optimizing strategies to achieve long-term business goals.The best candidate will demonstrate their ability to own strategy, execution and collaboration against various integrated multi-channel marketing campaigns to drive brand awareness, lead generation, and pipeline acceleration.We are looking for an experienced marketer who thrives in fast-paced environments, loves to dig into data to find insights and develop a point of view, and is always looking to learn and find the next best way to drive growth.In this role, you will:·Own, plan, and optimize all paid advertising channels such as LinkedIn Ads, Google Ads, and Meta (FaceBook) ads.·Own, plan, and scale our existing ABM campaigns in more verticals and industries by creating multitouch, omnichannel campaigns. You’ll own ideation, execution, and reporting.·Develop and execute campaigns that drive brand awareness, generate leads, and accelerate pipeline opportunities.·Identify and run the right campaign mix, including robust, always-on campaigns and bespoke, targeted campaigns (product launch, event, ABM campaign).·Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics.·Collaborate with content marketing to adapt campaign messaging and long-form content (webinars, whitepapers) into bite-size pieces of content for use in marketing campaigns.·Collaborate with product marketing, website developers, and sales operations to ensure website (landing pages, CTAs, forms) and sales processes are optimized to produce desired results.·Own and maintain relationships with third-party agencies to drive results across paid search, social, and review sites.·Set and execute strategy for third-party listings and review sites (e.g., G2 Crowd, Capterra).·Work with product marketing to design effective programs in-sync with corporate and product launches and related activities.·Collaborate with the go-to-market team (Sales and Customer Success) to create effective ABM, lead nurture campaigns, and BDR messaging guides.We're looking for someone who has:·3-5 years of experience in a marketing role for a B2B SaaS company.·Proven ability and success in creating and executing integrated, multi-channel (digital advertising, lead nurture programs, live events, webinars, and social media) marketing campaigns directly contributing to pipeline growth.·Strong project management, time management, and organization skills to successfully plan, manage, (re)prioritize, and execute multiple campaigns simultaneously.·Experience leading projects that require cross-functional buy-in and collaboration with various internal (design, content marketing) and external stakeholders (digital marketing agency).·Strong analytical skills and track record of making data-driven decisions to optimize performance and determine future investments continually.·Fluency in Marketing Automation, CRM, and tools such as Notion, 6sense, ZoomInfo, Hubspot and Chilipiper.· Copywriting experience for emails, ads, social, or blogs.·Strong communication & collaboration skills (verbal, written, and presentation).·A test-and-learn mentality and a hunger to leverage the latest technology and methods to drive growth.·Flexible and adaptable to a rapidly changing environment.Nice to haves (all in B2B SaaS):3PLLast MileLogisticsThe compensation range for this role is:The total compensation for this role is expected to be between C$90,000 and C$105,000. The final offer will be determined based on permissible, non-discriminatory factors such as skillset, experience, and geographic location. Just so you know, this is an international contract position based in Canada, which may eventually lead to a full-time position as we look to expand our operations in Canada.What can you expect from the application process?All applications will be reviewed by the People team, who will contact shortlisted candidates. During various interview rounds, you'll speak with the hiring manager, other functional heads, and our CEO. We want to discuss your work openly and how we can be a great fit for each other. The process may also involve an assessment or presentation relevant to the role. You can expect an offer after three rounds of interviews. All offers are subject to satisfactory reference and background checks.We are an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status.
