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Director of Marketing Operations

2 months ago

Lancaster, Canada Listrak Full time

About Listrak:

We are a SaaS company that offers an integrated digital marketing platform trusted by 1,000+ leading retailers and brands for email, text message marketing, identity resolution, behavioral triggers and cross-channel orchestration. Our HQ is in Lititz, PA, but we have employees spanning over 30 states (and growing). We are a 350-person organization led by a passionate leadership team that is invested in bringing together diverse, creative, intelligent minds to create an amazing workplace and product.

About the role:

The Director of Marketing Operations will work with and lead the Marketing Team overseeing operations and developing operation programs, policies and processes. Key partners in this work include the following departments: Sales, Client Services, Strategic Partnerships and Product Development.

  • Oversees recurring or daily functions or processes necessary for business execution and identifies opportunities for improvement or efficiencies.
  • Develops strategies meant to assist the department in meeting its critical goals and objectives in the most efficient manner possible.
  • Approves and allocates resources based on business priorities.
  • Develops and implements marketing plans and campaigns meant to promote the organization or its products and services.
  • Understands industry and competitive trends and identifies and targets specific new or underserved markets.
  • Oversees the production of print, online, or other forms of advertisement, and organizes promotions.
  • Establishes metrics defining campaign performance; modifies campaigns based on ROI analysis.
  • Leads and directs the work of other employees and has responsibility for personnel actions including hiring, performance management, and termination.
  • Contributes to strategic planning, direction, and goal setting for the department or function in collaboration with senior management.
  • Develops sales enablement strategy for go-to-market team.

You have:

  • Bachelor's degree or equivalent experience in business, marketing, finance or similar concentrations
  • A minimum of ten years of experience in marketing
  • A minimum of five years of team management experience required
  • Expertise in Account Based Marketing
  • Proven leadership of fast moving, agile tech marketing team, supporting enterprise sales organizations is required
  • Ability to translate business needs & strategies into team projects/tasks/timelines
  • Channel marketing (web, email, SMS) coordination
  • Marketing measurement & attribution
  • Salesforce experience (Campaigns / Reporting / Attribution)
  • Oversight of creative team – ability to provide feedback and guidance to creative team to ensure production of on-brand creative

Why join Listrak?

At Listrak, we take every voice into consideration—we invite and encourage our employees to help us solve problems and anticipate the unknown. We invest in our employees and work to grow and develop you in your career. We are highly collaborative and team oriented, and we take pride in our culture at Listrak

Some of our amazing benefits include:

  • Health/Dental/Vision Insurance
  • 401(k)
  • Open Time Off (OTO)
  • Nine Paid Holidays
  • Disability Insurance
  • Life Insurance
  • Optional Insurance: Life, Accident, Hospital Indemnity, and Critical Illness
  • Parental Leave
  • Volunteer Time Off
  • Birthday Time Off

We also encourage our employees to have work/life balance, with benefits like generous time off and remote capabilities. We love to give back to our community and we take our social responsibility seriously, sponsoring and hosting local high school tech programming, volunteering our space for community organizations, and donating time and resources for non-profits like Meals on Wheels, Habitat for Humanity, and our local YWCA.

Come join our growing team

Listrak is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

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