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Social Specialist

4 months ago

Old Toronto, Canada Publicis Groupe Full time

We know brands will onlythriveifthey anticipate people’sdesires. We create experiences peopleloveand actions brandsneed.We are stronger because our commitment tohuman outcomesis proven to drivebetterbusiness outcomes. When others dehumanize people as mere data points, we willwinby knowing andtreating them ashuman beings.

Starcomhas experienced an incredible growth rate over the past years. The network hastransformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

TheSocial Specialistis a highly organized, detail-oriented team player withstrong technical aptitude in paid social platforms namely, Facebook/Instagram(required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Managerin the creation and implementation of holistic social media plans for theirbrands. This individual will gather and analyze various amounts of marketingdata for the clients and their competitors to determine their advertising andmedia needs and to ensure plans are properly executed and delivered. Planstypically include analysis and recommendations on targeting, geography,scheduling, support level, strategic executions and budget. In addition tomanaging the work of the Social Coordinators/Analysts they may supervise,Social Specialists have day-to-day client contact and work with theircounterpart Strategy and Investment teams. Success requires strong analyticalskills, good consumer understanding, creativity, skill in negotiation and verystrong attention to detail.

  • Assists the Social Supervisor/Manager to develop social media planrecommendations for assigned clients that meet clients’ campaign goals andtarget audiences
  • Maintains regular communication of brand and team status toSupervisor/Manager
  • Develop a positive experience and relationship with clients maintaining dayto day communication
  • Executes social media campaigns, and purchasing social media from thedifferent self-serve platforms and managed services
  • Ensure that all projects assigned are executed to plan
  • Manage, analyze and optimize social media placements during campaigns
  • Collaborates with web analysts to provide campaign reporting and ROIanalysis
  • Ensure that work produced with the highest level of quality and accuracy
  • Sources, compiles and provides research materials when required
  • Participates in assigned client meetings and presentations
  • Pro-actively identifies project issues/problems, assists in issue/problemresolution and provides project updates
Qualifications
  • 1-2 years’ experience in social media planning and buying
  • Facebook Blueprint and/or Certification an asset
  • Knowledge in various social media platforms and best practices inorganic and paid use
  • Proficiency in Microsoft Office, with an advanced workingknowledge of Excel
  • Strong analytical skills
  • Strong quantitative skills, including analytical abilities and mathproficiency
  • Ability to effectively utilize media research and reporting resources
  • Excellent communication skills – written, verbal and presentation
  • Flawless attention to detail
  • Project management, problem solving and organizational skills areessential
  • Able to work successfully with teams, handling multiple projects andmeeting tight deadlines under pressure
Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.

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