Senior Social Specialist

4 weeks ago

Old Toronto, Canada Publicis Groupe Full time

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we've been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Wellness memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns, and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok).

This role reports directly to the account Supervisor/Manager, leading implementation of paid social media plans and assuring high quality of work. This individual understands strategy and feels comfortable analyzing large volume of data to extract meaningful insights that guide optimizations.

Responsibilities:

  1. Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client's goals.
  2. Present strategy plans and performance reports to clients.
  3. Lead campaign execution approach, with strong alignment between strategy and tactical plans.
  4. Educate junior team members on platform best practices.
  5. Work closely with vendors, and other external partners to achieve client goals.
  6. Ensuring a high quality of work for all deliverables to client.
  7. Point of contact for clients and different stakeholders.

Characteristics of Successful Paid Social Specialist:

  1. Deep understanding of the intricacies across the main social media-advertising platform.
  2. Able to communicate complex solutions to less technical audiences verbally and in writing.
  3. Able to anticipate issues and have a solution driven approach.
  4. Loves analyzing data and finding key relevant insights.
  5. Clearly understand client's goals and uses that to guide ongoing analysis and recommendations.
  6. Team player with a confident “can-do” attitude and an eye on strategy.
  7. Constant learner.
  8. Pristine attention to details.

Qualifications:

  1. 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
  2. Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  3. Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
  4. Experience presenting data and insights to medium and large audiences.
  5. Proven record managing multiple timely delivery and prioritizing projects in highly paced environment.
  6. Experience managing working relationships with internal and external partners.
  7. Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
  8. Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.

Additional Information:

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Zenith however, only those candidates selected for an interview will be contacted.

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