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Digital and Content Strategist

3 months ago

Old Toronto, Canada Leo Burnett Full time

We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.

Job Description

Our growth in digital comes at a time where culture, technology have never been closer together. Gone are the days of best practices and benchmarks – we’re barreling toward a new era of endless disruption. This role isn’t for everyone. It’s for someone who refuses mediocrity and thrives at the mere thought of a challenge.

As a Digital Strategist, you’ll sit among a team of passionate, heartfelt, and bold digital experts who live in data and swim in culture. And you’ll help us redefine what best in class digital really means.

Your responsibilities

  • Lead end-to-end strategy for digital and social projects for multiple clients
  • Instruct research and data teams to uncover new findings and morph them into insights
  • Develop intellectual and compelling strategy documents & content frameworks that shift the way people think
  • Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
  • Collaborate with cross-agency teams to find new & better ways of working
  • Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
  • Support and mentor junior team members
Qualifications

Experience you’ll have

  • 3+ years of strategy experience across a holistic digital portfolio (social, content, web, email, OLA, OLV, Amazon, etc.) leveraging both paid, earned, and owned tactics
  • Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords, Salesforce (Braze considered an asset)
  • Ability to build digital ecosystems, consumer journeys, content matricies, and A/B testing plans
  • Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership

You are an ideal candidate if you:

  • Are curious by nature: you’re interested how things work and why they work that way
  • Have the spiciest take in the room (we want people who think differently than we do)
  • Are creatively driven and think of data as a vehicle to unlocking new opportunities
  • Have strong written and presentation skills
  • Set high quality standards of work for yourself and aim to get every detail right
  • Relentlessly want to improve and grow
  • Have a bias for action

Candidate Education:

  • Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset
Additional Information

What we offer:

  • Opportunity to build something new and different
  • Competitive salary vs. industry benchmarks for experience level
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