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Digital Content Strategist

2 months ago

Old Toronto, Ontario, Canada Sun Life Financial Full time
Job Title: Data Asset Management Director

As a key member of our team, you will play a crucial role in developing and implementing a comprehensive content strategy that drives business growth and enhances our brand reputation.

Key Responsibilities:
  • Develop and maintain a content strategy that aligns with our business objectives and resonates with our target audience.
  • Lead a team of writers, content strategists, and social media specialists to create engaging and informative content across various channels.
  • Collaborate with cross-functional teams, including marketing, product, and performance marketing, to ensure seamless content execution and maximize ROI.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to inform content decisions and drive innovation.
  • Manage budgets and forecast expenses for the content team to ensure efficient resource allocation.
Requirements:
  • 10+ years of experience in digital content marketing, product marketing, or a related field.
  • 5+ years of experience leading and managing high-performing teams.
  • Bachelor's degree in marketing, journalism, communications, or a related field.
  • Excellent writing, editing, and communication skills.
  • Strong analytical skills and ability to interpret data to inform content decisions.
  • Experience with content management systems, social media management platforms, and SEO tools.
What We Offer:
  • A dynamic and supportive work environment that fosters growth and development.
  • A competitive salary and bonus structure influenced by market range data.
  • The opportunity to work with a talented team of professionals who share your passion for content marketing.
  • A comprehensive benefits package, including pension, stock, and savings programs.