Chief Marketing Officer

2 weeks ago

Vancouver BC, Canada Storm2 Full time

Role:
Chief Marketing Officer

Industry:
Secondary Market (WealthTech)

Location:
Vancouver

My client were named in the top #5 startups of Canada for 2024 thanks to their industry-leading technology and best-in-class capital markets team. As the Chief Marketing Officer, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, brand awareness, and customer acquisition. You will lead a team of top tier marketing professionals and collaborate closely with a variety of other departments to position the company as an industry leader.

Key Responsibilities:

Marketing Execution:

  • Manage public relations activities to enhance the company's reputation and visibility.
  • Leverage data analytics to measure the effectiveness of marketing campaigns, identify areas for improvement, and inform future strategies.
  • Develop and manage strategic partnerships with complementary businesses.
  • Oversee digital marketing efforts, including SEO, SEM, social media, content marketing, affiliates, and email marketing.

Strategic Leadership

  • Drive brand awareness and positioning, ensuring the company's brand resonates with its target audience.
  • Develop and implement a comprehensive marketing strategy aligned with the company's overall business objectives.
  • Oversee the development and execution of effective customer acquisition and retention campaigns across various channels.
  • Lead and manage a team of marketing professionals, providing mentorship, guidance, and career development opportunities.
  • Conduct ongoing market research to identify trends, opportunities, and competitive threats.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Collaborate closely with other departments (e.G., sales, product, engineering) to ensure alignment and optimize marketing efforts.
  • Foster a culture of innovation and experimentation within the marketing team.
  • Provide strategic input to the executive team on marketing-related decisions.

Cross-Functional Collaboration:

  • Collaborate closely with other departments (e.G., sales, product, operations, compliance, engineering, etc.) to ensure alignment and optimize marketing efforts.
  • Provide strategic input to the executive team on marketing-related decisions.
  • Foster a culture of innovation and experimentation within the marketing team.

Additional Responsibilities:

Team Leadership and Development:

The CMO will be responsible for leading a team of marketing professionals. This requires strong leadership skills, the ability to motivate and inspire team members, and a commitment to developing their skills and careers.

Data-Driven Decision Making:

The CMO should be able to leverage data analytics to inform marketing decisions and optimize campaign performance. This includes using tools like Google Analytics, social media analytics platforms, and customer relationship management (CRM) systems to track key metrics and identify trends.

Innovation and Adaptability:

The fintech industry is constantly evolving, and the CMO must be able to stay ahead of industry trends and adapt the marketing strategy accordingly. This includes being open to new technologies and marketing channels, as well as being able to experiment with different approaches.

Customer-Centric Approach:

The CMO should have a deep understanding of the target audience and their needs. This knowledge should be used to develop marketing campaigns that resonate with customers and drive engagement.

Qualifications:

  • Bachelor's degree from a rigorous undergraduate institution, MBA a plus.
  • Previous CMO experience with 15+ total years in marketing, at least 10 years in a leadership role.
  • Strong understanding of the fintech industry and market trends, including regulatory landscape, competitive landscape, and emerging technologies.
  • Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
  • Experience scaling a foundational marketing department through managing large budgets and teams, with a proven ability to allocate resources effectively and drive results.
  • Proven track record of success in developing and executing marketing strategies for exceptional high-growth companies, preferably with a fintech or regulation-intensive marketplace unicorn.
  • Ability to work effectively in a fast-paced and dynamic environment, with a strong entrepreneurial spirit and a passion for innovation.
  • Strong analytical skills and data-driven decision-making abilities, with the ability to leverage data insights to optimize marketing strategies.

Reasons to apply:

Why not?

📧 Interested in applying? Please click on the ‘Easy Apply’ button

Alternatively, send your resume to (theodore.poznansky@storm2.com) for more info or to have a confidential conversation.

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