Chief Marketing Officer

7 months ago

Vancouver, Canada AlgaeCal Full time

**Digital Disruptor**: If you’re bold, optimistic, and ambitious enough to disrupt a $14B industry

AND love a fun, collaborative workday where you get to help gazillions of people transform their lives; let's talk

AlgaeCal is looking for a badass **Chief Marketing Officer** to skyrocket revenue and lead an ambitious growth strategy.

**Small print here** We’re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you don’t love digital marketing the way Tom Cruise loves Tom Cruise, you probably shouldn’t read any further.

Still here? Okay then

**This job will give you ALL the feels**:
At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have crumbling bones. And they’re worried. Worried about fractures. Worried about hospitalization. And, most of all, worried about losing their independence.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. 70 year olds are literally building back youthful levels of bone density. We give real hope to hundreds of thousands of frightened people. In a world of ineffective mass-market supplements, we are revolutionary. And we’re looking for the marketing leader to spearhead our revolution. Is that you?

**You’ll love it here**:

- **You’ll be working with a great team**. The marketing team at AlgaeCal have been there, done that, and got the t-shirt. They’ve penned Nike’s biggest slogans. They’ve made millions with Jeff Bezos. They’ve written some of the most clicked headlines in human history. These people have beaten so many controls, that the controls took out a restraining order. And the best part? They're friendly, funny, and easy to work with.
- **You’ll use your powers for good.** This isn’t one of those jobs that crush your soul. On the contrary Every month 125,000 people are told they have osteoporosis. Your job is to reach them in a cost effective way, and spread a powerful message - bone loss is beatable.
- **You won’t be micromanaged. **We’ll give you a simple set of KPIs with crystal clear expectations.
- **It’s not a sweatshop** (mostly because the AC works). If you recognize that line, you’ll be relieved to know this isn’t one of those Madison Avenue gigs that expects you to work ridiculously long hours and frowns upon family time. We’re not like that We work very hard, but we also enjoy our life, and we want you to enjoy yours too.

**This role might be for you if you’ve got**
- Experience in scaling a direct to consumer eCommerce brand from $30MM to $150MM+.
- 8+ years of leading a multi-channel eCommerce business. Bonus if it’s in the Health & Wellness space. We expect you’ll have strong opinions about multi-touch attribution, optimized UX/UI design, lead gen, funnel building, breakeven ROAS, etc.
- 5+ years of performance managing a team of 5+ Direct Reports. (Our marketing team is about 30 strong in total, but 4-6 will report directly to you)
- A Yoda-like ability to make strategic decisions based on data.
- Strategy that converts like a tent revival. Show us how you’ve increased the conversion rates of shopping carts, websites, and landing pages. There’s no ifs, ands, or buts about it - you’ll need at least 8 years of experience as a **digital leader** to succeed in this role.
- A brain the size of a small planet In this role, you’ll need to think imaginatively and act strategically to drive sales.
- A thick portfolio that demonstrates your mastery of all-things eCommerce. Sorry, but if you have to Google what a ‘X-channel management’ is; or don’t know what ‘COGS’ stands for, then this isn’t the job for you.

If you’re reading this and thinking, “Wow, that sounds exactly like me” We would love to hear from you.

**What Will You Earn?**

Our goal is to pay above market rate for your unique skills. Let’s talk.

In addition to salary you’ll also enjoy the following benefits:

- AlgaeCal Healthcare Plan (Premiums Covered 100%), which you're eligible to sign up for after three months of employment.
- Flexible Stat Holidays with the option to bank days for later use.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.

**How To Apply**

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. **Please, read carefully**:
**1. Write a cover letter addressing**:

- Why you're the best **Chief Marketing Officer** for this role. Give quantifiable examples of related achievements.
- What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
- What are the last three books you’ve read?
- What do you do for fun?

**2. Upload your cover letter and resume**:
Ensure that y

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