Content Specialist

2 weeks ago

Old Toronto, Canada Shophealthhut Full time

We are seeking a talented and creative Content Specialist to join our small and passionate Ecommerce and Marketing team. As a Content Specialist you will develop and execute captivating content across digital marketing platforms, primarily Instagram and TikTok. You will be our go-to for executing daily social media posts, stories and reels that will make our customers giddy about the products and services we offer.

Our ideal candidate will love getting in front of the camera to share the latest skincare trends, appreciates telling a good story (both orally and visually), and writes up dreamy copy that grabs the attention of our target audience and loyal HH community. Your expertise will be instrumental in translating our in-store experience and exceptional customer service to our online customers.

REPORTING TO: Ecommerce + Marketing Manager

RESPONSIBILITIES:

  • Create and curate compelling daily content for Health Hut’s social platforms (Instagram and TikTok), including images, videos, design and captions
  • Strategize, organize, shoot and adjust content creation to improve KPIs
  • Manage social community for Instagram and TikTok by providing outstanding customer support and building positive relationships through comments and DMs
  • Write original, persuasive and welcoming copy to drive engagement and conversion
  • Collaborate with the HH team, brand founders, brand reps and HH community to gather content and insights, ensuring accuracy and relevance in all content
  • Work from a content calendar ensuring consistent and timely delivery of content
  • Stay informed on industry trends, competitor activities and recommend innovative content ideas
  • Create visually appealing graphics and visuals in Canva to support content initiatives
  • Monitor, analyze and report content performance metrics
  • Maintain brand consistency and adhere to brand guidelines and voice in all content produced
  • Uphold HH values and maintain positivity, kindness and respect in all communication and content


QUALIFICATIONS + SKILLS:

  • Education or experience in marketing, communications, design, journalism or a related field
  • One year of proven experience as a Content Specialist, Social Media Specialist, Content Writer or similar role
  • Strong copywriting skills with the ability to create original and error-free content
  • Experience writing compelling copy for digital campaigns
  • Proficiency in using social media platforms, including Instagram and TikTok, and knowledge of their content creation and publishing features
  • Familiarity with Later is an asset
  • Proficiency in Canva with an aesthetic eye for good design
  • Foundational understanding of content marketing principles and best practices
  • Strong organizational and time management skills with the ability to handle multiple projects simultaneously and meet deadlines
  • Analytical mindset with the ability to interpret data and metrics to drive content optimization
  • Creative and imaginative, with the ability to generate new ideas to keep content fun and engaging
  • Strong attention to detail and commitment to producing high-quality work
  • Ability to work effectively both independently and collaboratively in a fast-paced environment
  • Enthusiastic about the natural skincare and clean beauty industry


COMPENSATION:

$24-27/hour, based on experience.

Includes 4% vacation pay, two paid sick days, and a discount on all products.

HOURS + LOCATION:

16 hours/week.

Hybrid and must be able to work at both Toronto store locations on a weekly basis (786 College St and 1025 Queen St E)

APPLICATION DEADLINE:


APPLICATION DETAILS:

At Health Hut we value diversity and are committed to employment equity. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, people of diverse size, and persons of all sexual and gender orientations and expressions.

VIDEO: Show off your skills by responding to one of the following prompts in a video format and attach to your application submission.

  • Take us through your skincare routine
  • What does wellness mean to you?
  • What excites you about working for Health Hut?

PORTFOLIO: In your application, be sure to include a portfolio (link to a website or Google Drive folder) that includes your best work as it applies to this position. We’d love to see examples of:

  • Instagram reels and TikToks you’ve executed
  • Marketing campaigns
  • Any other design and copywriting work

Thank you in advance for your application. We will be in touch with successful candidates and move forward to the next phase of hiring.

ABOUT HEALTH HUT

Health Hut is a Canadian retailer of thoughtfully sourced, high integrity skincare, body and lifestyle products that have a positive effect on your mood and well-being. All of our products are beautiful, effective, and actively participate in the protection of our environment.

Inspired by the natural beauty of the local landscape, we crafted our house line of intentional, quality forward products to evoke feelings experienced in nature - calm, comforted and connected.

OURVALUES

It is important to us to support good people doing great things. We nurture intimate relationships with brands both locally and abroad while also building friendships within our community.

It makes us feel good to foster a broad and inclusive approach to health and wellness. We champion everyone on their unique journey. More joy, less perfection. More curiosity, less judgement.

We promote a positive body image, weight-neutral wellness, and a non-judgemental, autonomous approach to self-care and lifestyle choices.

We welcome persons of all sexual and gender orientations and expressions, race, size, age and religion, and are committed to anti-racism, anti-oppression and working towards restoring equity.

#J-18808-Ljbffr

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