Content Specialist

4 days ago

Old Toronto, Canada Mint Full time

The Role

North Star: The Content Specialist is a social-savvy communicator and ideator who can plan & develop content for our clients through innovative ideas, flexible tonality, strategic thinking and highly crafted writing. They’ll manage multiple accounts and platforms simultaneously; leveraging their expertise of social media and content trends, strategies, and analytics. The ideal candidate is a strong writer, with a finger on the pulse of culture, and progressive thinking.

The Content Specialist will be responsible for the following:

Identify and solve for proactive and real-time cultural moments relevant to the brand Develop and support on overall social content strategy Development and execution of monthly content calendars for multiple clients Identify ongoing trends by platform and tie into creative ideation Develop and execute an engagement growth strategy across platforms Lead content/editorial writing Partner with content creators and designers to craft work at the highest level Manage social media communities for multiple clients, including active listening and capitalizing on engagement opportunities Carefully monitor and manage complaints, escalating when necessary Test, learn, and pivot approaches as analytics lead, producing monthly reports to ensure clients’ social media success Partner with our Paid Media Strategist on social amplification strategy and reporting Often act as the lead point of contact for all social media requirements on your accounts Integrate with Creative, Accounts, Strategy and Production departments to contribute to programs, campaigns and new business Research industry trends, best practices, and emerging technologies and platforms Lead mint social in collaboration with the ECD, CD and Creative Team

Skills, Abilities and Experience:

4-6 years of experience as a Social Media Specialist/Content Specialist Create content/editorial calendars for content planning purposes Excellent creative writing skills An eye for good creative, design & concepts Strong ideation skills A hands-on ability to do what it takes to get the job done Excellent social media knowledge and a capacity to adapt to user trends Working knowledge of social media management tools/platforms Ongoing analytics to assess performance & provide ongoing recommendations for improvement Ability to work in an agile manner with dynamic teams Comfortable presenting and working with clients Contribute positively to the culture of Mint at large

About Mint

We’re an independent creative agency made of culture creatures with multidisciplinary expertise across all major marketing disciplines.

Driven by creativity and inspired by humanity, we focus on brand love between companies and people. Our best work is done through true partnership, as an extension of and advisor to our clients. Guided by core structure, we build bespoke teams to collaborate on our client’s individual business problems to produce creative work that makes a positive impact on culture and the future.

Our Values

Empathy - We believe the work is better when we consider the world through the eyes of others. Optimism - We believe in the good above all else; the good in people, the good in the world and the good in our future. Audaciousness - We are brave enough to try the untried and unexpected. And we dare to always follow through. Progressiveness - We fear status quo, so we break conventions and push to evolve, innovate and disrupt. Kindness - We are respectful, honest, transparent, inclusive, social and good to each other.

What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.

Mint is committed to creating a diverse work environment and is proudly an equal opportunity employer.

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