Marketing Analytics Lead

3 months ago

Old Toronto, Canada Stacktics Full time

The Marketing Analytics Lead will play a key role at Stacktics Inc., where we design, create, deploy, maintain and grow industry-leading Cloud Infrastructure, Big Data Analytics and Cloud For Marketing products, solutions and services.

The role of the Marketing Analytics Lead will encompass both the Data Systems and Marketing Intelligence workflows, responsible for supporting the delivery of comprehensive end-to-end solutions for Stacktics’ clients. They would lead efforts in data-driven decision-making, possibly overseeing the implementation and optimization of analytics tools and processes.

The primary responsibility of this role is to support the Marketing Analytics Team through advanced front-end development skills, integrating web page and user event parsing with Data Systems and Marketing intelligence platforms. The Marketing Analytics Lead will facilitate client stakeholder support and internal team collaboration to ensure efficient and high-quality deliverables across Stacktics.

KEY RESPONSIBILITIES:Role-Specific Responsibilities:
  1. Own end-to-end responsibility of analyzing online environment to deliver fully-functional tracking codes.
  2. Design solutions to track user’s interaction onsite, and integrate massive data sets with Google Analytics 360.
  3. Create detailed tracking and tagging plans, following the best standards and conventions.
  4. Define custom dimensions, pushing tracked data into Google Analytics.
  5. Test and verify user events in Google Analytics.
  6. Work on different types of Tag management systems (Google Tag Manager, Tealium, Adobe DTM/Launch, etc.).
  7. Set up tags, Triggers, Variables, Custom Dimensions, and Cross Domain Tracking to support delivering full GA360 implementation projects.
  8. Execute and support both internal and client team members as it relates to:
    1. Data collection through design and implementation of tracking codes (GTM, GA, Salesforce, Adobe, custom scripts).
    2. Analytics setup, reporting and custom database feeds (GA360, Adobe Analytics, CM, DV360, Salesforce, Data Studio, Tableau, etc.).
Internal Workflow:
  1. Collaborate with team members on special projects, pitches and research into new technology, uses, applications and advancements.
  2. Oversee and own the delivery of client projects efficiently in collaboration with internal stakeholders.
  3. Collaborate with team members on new/speculative initiatives and deliverables as they arise.
  4. Work closely within all Stacktics’ cross-functional teams and collaborate in execution, planning and post delivery.
  5. Provide leadership, guidance and support to junior team members, including performance reviews.
  6. Maintain a dedication toward achieving excellence in Stacktics’ delivery against client needs while maintaining strong internal relationships with internal partners.
External Communication:
  1. Act as a primary point of client contact for the marketing analytics needs of Stacktics’ clients, presenting to senior internal/external stakeholders.
  2. Stay involved in the majority of client communications, prioritizing your time based on urgency and importance.
  3. Maintain and exceed client satisfaction with deliverables, day-to-day work and overall value as a partner.
  4. Aim to involve other Stacktics resources as appropriate, while ensuring the Accounts team directly resolves issues when feasible to maximize organizational efficiency.
  5. Cultivate opportunities for company growth, always considering areas where Stacktics’ role could be expanded upon.
  6. Adapt to ever-changing client needs and expectations.
  7. Uphold Stacktics’ highest standards for project delivery, client satisfaction and reputation.
Qualifications:
  1. 3+ years of Web Analytics experience in Google Analytics (primary) or Adobe Analytics (secondary).
  2. 3+ years experience with Tag Management Systems like Google Tag Manager and Adobe Launch/DTM.
  3. Strong familiarity with marketing tracking pixels such as Facebook pixel, Google tags and floodlight tags.
  4. Excellent written & verbal communication skills are essential; candidate should be comfortable presenting and participating in group discussions of concepts with internal and external stakeholders.
  5. Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients, aiding the evolution of their digital practices.
WHAT'S IN IT FOR YOU?
  1. Flexible Remote Working Policy (within Canada).
  2. 100% employer-paid benefits package.
  3. Regular Lunch and Learns from your Team Mates.
  4. Standing desks.
  5. Fully-loaded kitchen: snacks/fruit/drinks.
  6. Fun Employee Events and Activities.
  7. Participation in Community Engagement.
  8. Quarterly CEO coffee breaks.
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