Director, Creative

3 days ago

Toronto ON, Canada Arthritis Society Canada Full time

Director, Marketing
Marketing & Communications | Location:
Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do. Canada’s Most Admired™ Corporate Cultures winner, and proud to be accredited under Imagine Canada’s Standards Program.

Our Marketing & Communications Team:



Our talented Marketing & Communications team is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. Reporting to and working closely with the Vice President, Marketing & Communications, and operating as an essential senior member of the nationwide Marketing & Communications team, the Director, Marketing is an enthusiastic and proactive champion of “the art of the possible”, building impactful campaigns one “can-do” step at a time. Responsible for working collaboratively with teams across Canada, the Director will embody a collaborative spirit of collective success and be a leader in a broad range of marketing activities that shepherd the brand and ensure the proactive creation and maximization of “brand moments”. These opportunities include leadership of event marketing and communications, media and stakeholder relations, and advertising to expand the engagement of all people in Canada with our organization and our cause. Create annual business plan for the marketing team.
Develop and execute comprehensive and strategic and integrated marketing plans that achieve business objectives across multiple channels including paid, owned, and earned media.
Leverage the organization's programs and events to proactively identify ways to maximize marketing moments, earned media and partnership opportunities and support sponsorship engagements to increase profile and awareness, engagement, fundraising and donor pipeline growth.
Analyze data and insights to inform marketing strategies and optimize campaigns in real-time, working with digital colleagues in a “data-first” approach and driving all efforts against pre-determined KPIs.
Oversee the development of branding and creative assets, working with internal teams and agencies to ensure on-brand, high-quality deliverables that achieve clear goals. Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.
Bachelor’s degree in marketing, media, public relations, communications, or a related discipline. MBA or other advanced degree.
~10+ years in marketing, with at least 3 years in leadership in a comparable role.
~ Proven track record of developing and executing successful integrated, omni-channel marketing campaigns.
~ Experience building out media plans.
~ Excellent understanding of brand strategy and positioning. Experience managing a team of brand marketing professionals.
~ Excellent project management and expertise creating and ensuring the application of and adherence to a workback schedule.
~ Excellent analytical skills and experience using data to inform marketing decisions.
~ Outstanding communication, presentation, and writing skills. Bilingual (English & French) language skills an asset.
~ Experience with digital marketing tools and platforms.


This means you will work at least 2 days a week from our Toronto office and the rest of the days remotely/from home. The exact days you are required to work from our office will be determined by your supervisor. Performance Rewards: Pay for performance incentive program.
Extended healthcare benefits (including dental, vision, prescription drugs & disability coverage), choice of healthcare spending account and/or healthy living account, virtual 24/7 healthcare access & discounted fitness membership.
Vacation (at least 3 weeks), personal days, holiday closure & summer hours.
Working with us doesn't have to mean working in an office to have an impact. We have a hybrid working model, with home and office-based options available. Retirement Planning: DCPP whereby you contribute 4% of earnings & we match this with 5%, and a convenient reduced-fees Group RRSP scheme.

You are encouraged to visit our official careers site at where you can view all our current job opportunities across Canada, and learn more about why you should join our team to help extinguish arthritis for good

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