Senior Brand Manager, Minute Maid

3 weeks ago

Old Toronto, Canada Coca-Cola HBC Full time

We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the Director of Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners.

The role of this position is to lead our Minute Maid and Food Service on Premise portfolio.

What You’ll Do For Us

  • Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.

  • Lead futureproduct pipelineto deliver sustainable revenue and profitby closely working with related functions, such as R&D, Technical, Procurement, HumanInsights, Design, Finance, Legal and Commercialization.

  • Develop marketing plans & content deliverables to support strategic initiatives to deliver annual business plan.

  • Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.

  • Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

  • Own day-to-day management of brand budgets and investment allocation.

  • Presentations of business results to both internal and external stakeholders including senior leaders.

Qualifications& Requirements

  • Bachelor’s degreein Marketing, Communications or Business, MBA preferred.

  • A minimum of5years of experience in brand management is ideal.

  • Excellent project management skills, proven track record of leading complex projects with multiple senior stakeholders.

  • Proficient in Nielsen, Numerator and other quantitative research toolsand apassionfor understanding consumer behavior.

  • Experience working with agencies, managing creative approvals etc.

  • Strong financial acumen and strong business analytics.

  • Strong storytelling & presentation skills.

  • Food service on premise experience as asset.

What We Can DoForYou

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

  • Challenging Work:Our unique system offers constant opportunities to develop world-class skillsand the opportunitiesto grow and develop global brands.


Skills

Active Listening, Analytical Thinking, Brand Equity, Brand Management, Brand Positioning, Brand Strategy, Collaborative Leadership, Critical Thinking, Cross-Functional Leadership, Data Driven, Financial Acumen, Forward Thinking, Innovation, Marketing Planning, Strategic, Strategic Thinking, Taking Initiative

Skills:

Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management #J-18808-Ljbffr

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