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Marketing Creative Strategist

2 months ago


Richmond, Canada OpenRoad Auto Group Full time

Position: Creative Strategist

Status: Full-Time

Department: Marketing

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today

OpenRoad Auto Group is currently seeking to expand our team with Full-Time Creative Strategist at OpenRoad Auto Group Ltd.

Responsibilities:

  • Creating landing pages, print & online advertising, interactive videos, augmented reality assets, POP materials, video editing, etc.
  • Develops creative strategies to strengthen OpenRoad’s internal and external communications.
  • Introduces new and innovative ideas to enhance customer experience.
  • Provides creative multimedia solutions to achieve marketing success.
  • Designs and develops creative guidelines, proposals and presentations to support OpenRoad’s new initiatives and business development.
  • Develops and presents creative proposals to OpenRoad stakeholders.
  • Improves creative workflow within marketing department, between OpenRoad stakeholders and between third-party agencies.
  • Brings creative insights to the Company and is a thought leader on creative execution.
  • Collects production quotation and coordinates with third-party agencies to deliver projects on time and on budget.
  • Collaborates with marketing department, OpenRoad stakeholders and third-party agencies to produce advertising and marketing materials.
  • Designs coop-compliant advertising and marketing materials.
  • Designs and develops site enhancement visuals – mural, hoarding, event displays, signs, interactive experience and communication collaterals.
  • Provides additional coordination and marketing support for various projects, events and day-to-day marketing activities.
  • Adheres to OEM standards, coop guidelines and OpenRoad brand guidelines.
  • Develops and maintains effective working relationships with the various OpenRoad departments, dealerships and managers.
  • Must follow Company’s safety policies and practices, and immediately report any and all accidents to the Manager.
  • OpenRoad reserves the right to modify this position description as business needs require.

Knowledge, Skills and Abilities required:

  • Design certificate or at least 3 years’ design experience in design or marketing agencies.
  • Working knowledge of CSS and HTML.
  • Fluency in Adobe Creative Suite – Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
  • Solid experience in commercial advertising design in a retail environment.
  • Good understanding of and practical skill in prototyping, design mock up, web design wireframe and mock up.
  • Strong abilities in design and technology.
  • Ability to transform concepts into inspiring designs.
  • Automotive retail experience preferred.
  • Strong creative and execution abilities.
  • Strong attention to details and ability to manage multiple projects in a fast-paced environment.
  • Excellent time management and organizational skills, with strong ability to set priorities in order to meet tight deadlines.
  • Ability to work independently with minimal direction.
  • Communicates effectively and able to be project lead.
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