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Communications Coordinator
1 month ago
A Brief Overview
Queen’s Health Sciences (QHS) is seeking a social media specialist to join a dynamic marketing and communications team engaged in digital storytelling across multiple channels for internal and external audiences. We're looking for someone with a proven talent for social media strategy and analytics, adept at creating engaging content, and possessing exceptional writing and organizational skills. If you're ready to make an impact through strategic storytelling, apply now
Reporting to the Associate Director, Communications & Digital Engagement, the Communications Coordinator is responsible for implementing key components of QHS’s external communications, social media programs and digital strategies through the use of digital publication channels. QHS is training the next generation of health professionals; improving health in communities at home and abroad; and driving world-renowned health research. This position plays a pivotal role bringing those stories to life digitally – capturing the students, faculty, and alumni working to solve some of today’s biggest health problems.
This position designs, produces, directs and/or scripts media-based content for digital channels (social media, email, newsletters, web) to support strategies and projects for the faculty. This includes photo and videography content creation. It oversees the faculty’s social media accounts, including planning, developing, editing, designing, and posting both organic and paid content. Strategic thinking and organization are important to this role as the position is required to create and coordinate communications plans for major campaigns. The incumbent will establish long-term growth targets and tactics for the faculty’s digital channels, with a focus on user engagement, and provides regular reports on key performance indicators. The incumbent serves as a social media advisor to other QHS units, programs and departments; monitors metrics for insights into engagement and trends; and supports units engaged in marketing and recruitment activities. This position also serves on the crisis management team, and monitors social media for arising issues and escalates, accordingly, to the Associate Director.
This position builds brand awareness by designing and maintaining department website and social media accounts. This position implements the marketing and communication strategies by preparing and publishing advertising campaign material and the content for digital marketing channels. This position reviews analytics and makes recommendations to improve search engine results.
The schedule for this position requires the incumbent to work frequent early mornings, evenings and weekends, according to program or area needs.
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