Marketing Coordinator

3 weeks ago


Grande Prairie, Canada Broken Oak Distilling Full time

**Marketing Coordinator**

**Overview**

**Responsibilities**

**Social Media Strategy**:

- Develop and implement a comprehensive social media strategy aligned with the brand's goals and values.
- Create engaging and shareable content across various platforms, including but not limited to Facebook, Instagram, Youtube and LinkedIn.
- Monitor industry trends and stay updated on social media best practices to ensure our online presence is cutting-edge.

**Paid Advertising**:

- Plan, execute, and optimize paid advertising campaigns on platforms such as Facebook Ads, Instagram Ads, and Google Ads to drive brand awareness and sales.
- Monitor and analyze the performance of ad campaigns, providing insights and recommendations for continuous improvement.

**Community Engagement**:

- Foster and nurture an active and loyal online community by responding to comments, messages, and mentions across social media platforms.
- Collaborate with influencers, brand ambassadors, and partners to expand our reach and enhance brand credibility.

**Special Events**:

- Plan and coordinate special events, both online and offline, to promote brand awareness and engagement.
- Collaborate with cross-functional teams to ensure seamless execution of events, such as product launches, tastings, and collaborations.

**Key Competencies**:
**Social Media Management**:

- Proficiency in platforms and analytics.
- Content creation and curation skills.

**Content Creation**:

- Creativity
- Strong writing and design skills.
- Basic video editing skills.

**Marketing Strategy**:

- Contribution to strategy development.
- Understanding of target audiences.

**Event Coordination**:

- Planning, budgeting, and vendor management.

**Communication Skills**:

- Effective written and verbal communication.
- Interpersonal skills for collaboration.

**Analytical Skills**:

- Data analysis for campaign success.
- A/B testing and experimentation.

**Time Management**:

- Prioritization and multitasking.

**Tech Savvy**:

- Familiarity with marketing tools and platforms.
- Adaptability to new technologies.

**Problem Solving**:

- Identifying and addressing challenges.
- Proactive approach to problem-solving.

**Team Collaboration**:

- Effective collaboration with cross-functional teams.
- Alignment with departmental goals.

**Customer Focus**:

- Understanding customer needs and feedback.

**Job Types**: Full-time, Permanent

Pay: $40,000.00-$65,000.00 per year

**Benefits**:

- Casual dress
- Commuter benefits
- Company events
- Dental care
- Extended health care
- Paid time off
- Vision care

Flexible Language Requirement:

- English not required

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

**Education**:

- Secondary School (preferred)

**Experience**:

- Marketing: 1 year (required)

Work Location: In person


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