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Director of Marketing

2 months ago

Old Toronto, Canada Collage HR Full time
Are you an innovative leader ready to drive our marketing strategy to new heights? Step into the role of Director of Marketing and make an impact.

We are seeking a highly experienced and strategic Director of Marketing to join our team. Reporting to the partners and leadership, this individual will develop and execute marketing strategies that align with the firm's vision and growth. The ideal candidate will have an MBA, a background in marketing, and a creative sensibility, with a proven track record in overseeing communications, business development, and brand management.

This candidate will oversee the firm’s strategic marketing platform and business development initiatives, integrating business development with project-specific promotion; shaping compelling storytelling materials that effectively showcase the firm’s strengths and consistently deliver measurable results.

This candidate’s leadership will ensure a cohesive and effective approach to marketing, fostering strong relationships with clients and partners.

As the Director of Marketing, you will:
  • Develop and implement comprehensive marketing strategies to enhance the firm's reputation, brand awareness, and market positioning.
  • Oversee and guide the Director of Communications and Manager of Proposals & CRM in the development and execution of strategic communication plans, client relationship management, and proposal creation.
  • Collaborate with the Founding Partners to identify new business opportunities and establish marketing goals that support overall firm objectives.
  • Develop and execute media strategies in partnership with BD teams and key opinion leaders.
  • Supervise digital lead generation efforts, ensuring accurate tracking and follow-up.
  • Collaborate with Operations and Sales teams to refine lead follow-up processes and search criteria based on feedback.
  • Manage relationships with external marketing vendors and key partners.
  • Assist senior management in tracking and analyzing digital marketing performance and KPIs.
  • Monitor industry trends and competitive landscape to ensure the firm remains at the forefront of Canadian architecture.
  • Develop and maintain a strong network of industry contacts, fostering relationships with clients, partners, and key stakeholders.
  • Oversee brand management, ensuring consistency in messaging, visual identity, and corporate values across all marketing and communication channels.
  • Analyze and report on the effectiveness of marketing initiatives, using data-driven insights to inform strategic decision-making.
  • Manage marketing budgets and resources effectively, ensuring optimal ROI on marketing investments.
As the Director of Marketing, you will need to possess the following competencies:
  • Creative Thinking
  • Attention to Detail
  • Team Building
  • Leadership
  • Stakeholder Management
  • Managing Vision and Purpose
To help you in achieving your objectives, you will have:
  • Bachelor’s degree in Marketing, MBA, or a related field.
  • Minimum 10 years of experience in marketing, with a focus on architecture or professional services industries.
  • Proven experience in developing and executing successful marketing strategies that drive business growth.
  • Strong leadership skills, with the ability to mentor and guide team members in achieving marketing objectives.
  • Excellent communication and interpersonal skills, with a talent for building and maintaining strong relationships with clients, partners, and industry contacts.
  • Knowledge of CRM systems, marketing automation, and analytics tools.
  • Experience managing marketing budgets and resources to maximize ROI.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • A passion for architecture and the professional services sector.
Our Culture and Environment

At HPA, we believe that our people are our greatest asset. We understand that embracing diversity and promoting inclusivity is essential to fostering an innovative, collaborative workforce. This commitment to our employees and their well-being is one of the driving forces behind our company's continued success.

We are thrilled to have been awarded the prestigious "Great Place to Work" certification for 2022 and 2023 in Canada. In 2023, we were recognized as one of the "Best Workplaces" in professional services. We continue to look for opportunities to improve our work culture and optimize the experience and well-being of our employees.

Our studio is a beautifully designed, spacious open environment that encourages creativity, collaboration, and innovation.

Our core working hours are Monday through Friday, 9:00 – 6:00. However, we do offer a hybrid and flexible work environment.

We offer great benefits such as medical, dental, and vision insurance, life insurance, employee referral bonuses, professional certification dues, and more.

We have annual holiday events, ski days, weekly snack afternoons, ping pong tournaments, and a softball team.

If you are interested in this opportunity, apply today #J-18808-Ljbffr