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Area Sales Manager

3 months ago

Old Toronto, Canada Happy Dad Hard Seltzer & Tea Full time

Join Happy Dad Canada and be part of launching an incredible brand

Happy Dad Canada is seeking enthusiastic Sales Representatives to join our rapidly growing team in Toronto, Ontario. We are currently on the lookout for a sales pro who is passionate about the ready-to-drink space. If you’re a go-getter who is passionate about innovation and connecting customers with their favourite new beverage, you’re exactly who we are looking for.

Reporting to the Ontario Regional Manager, you will be responsible for creating and maintaining relationships with accounts while launching the brand in the Toronto Territory.

Responsibilities:

● Own, build, and manage customer relationships to support the launch and growth of the Happy Dad Hard Seltzer portfolio.

● Develop a territory sales plan and strategy for retail and on-premise partners

● Assist in building effective routes and customer call tracking.

● Achieve sales targets for assigned territories.

● Ensure consistent product placement, visibility, availability, and quality.

● Track all in-field activities through CRM tools and report on KPIs.

● Execute and measure distribution, visibility, and promotions.

● Support customers with inventory and orders for effective stock management.

● Build strategic customer plans for sustained growth.

● Assist in the training and development of new Sales Representatives.

● Identify and target relevant on-premise accounts in the territory.

● Work with customers to develop promotions and events.

● Support retail and on-premise sampling events.

● Leverage data to support selling stories in customer accounts.

● Be a category expert to build and develop customer relationships.

● Keep all accounts engaged and support growing case orders.

What You'll Bring to the Team:

● Entrepreneurial spirit with extreme commercial aggressiveness.

● Influential communication and a 'customer-first' mindset.

● Self-starter with the ability to work independently and take decisive ownership.

● Courage to take on new challenges in a fast-paced environment.

● Strong time management, organization skills, and attention to detail.

● Exceptional presentation skills and outstanding time management.

● High-energy team player with a proven track record of successful relationship building.

● Ability to maintain working relationships with decision-makers and internal stakeholders.

● Interpret brand strategies to create tactics for successful in-field execution.

Role Requirements:

● Previous sales or marketing experience in consumer goods would be preferred.

● Experience in alcohol beverages is considered a strong asset.

● Must have a valid driver's license.

What You'll Get from Us:

● Competitive compensation package and bonus structure - salary range $60k-$70k

● A fantastic culture with exciting company events.

● The chance to help build this fast-growing brand in Canada from the ground up

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