Content Marketing Coordinator

Department: Brand Marketing

Reports to: Brand Manager

Location: Chilliwack, British Columbia

Hours of Work: full-time, 40 hours per week

Workplace Category: Hybrid

The Content Marketing Coordinator will work under the guidance of a Brand Manager, to cultivate an online community, creating engaging content, and managing our social media channels to drive measurable results. The Coordinator will bring state-of-the-art knowledge about current and emerging social media and email marketing best practices to the role, continuously learning and evolving to better serve the team and our consumers.

Focused on executing the department's brand strategy, the Coordinator will develop and implement digital content such as social media initiatives and email marketing campaigns. They will collaborate closely with the Brand team to ensure creative assets are effectively utilized across the organization. This role plays a pivotal part in enhancing our organizational culture.

The Coordinator reports directly to the Brand Manager, North America, and maintains a strong collaborative relationship with the broader marketing team.

What's in it for you?

• Flexible hybrid work environment.
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office

If you were the Content Marketing Coordinator now, here are some of the core activities you would be doing:

Community Coordination

• Coordinates the execution of the Brand strategy to translate this into an effective content strategy across the digital ecosystem, including working closely with the Creative Services team and external vendors to ideate and develop assets.
• Demonstrates the ability to spark conversations on social networking sites that are aligned with both end-user needs and B2B client business requirements.
• Maintains the ability to multi-task and move in-and-out of varying mindsets to support multiple user communities across a global range of initiatives concurrently
• Monitors the community in collaboration with Customer Care to ensure timely and ongoing engagement within the context of specific guidelines and rules of engagement.
• Plans and act as a frontline ambassador interacting with customers and fans in real-time on a range of platforms, including Facebook, Instagram, TikTok, MailChimp, and
• Participates in and helps shape online conversations.
• Manage the Influencer and/or Ambassador Program, including evaluating & making recommendations for new opportunities
• Provide continuous monitoring and ensure ongoing optimization of planned tactics and spend

Content Creation

• Plans and executes content strategies and editorial calendars for Facebook, Instagram, TikTok, and email newsletter
• Coordinates with internal and external vendors to generate photos and videos
• Demonstrates consistent brand voice by copywriting social media posts and email newsletters that engage consumers.
• Plans and executes an effective email newsletter consumer journey and opt-in strategy
• Use strategic insights to effectively "content stack" and promote content across relevant platforms

Analysis

• Demonstrates analytic skills to create comprehensive and data-driven pre-scheduled or ad-hoc reports
• Contribute to providing actionable insights to inform content strategy and provide recommendations based on findings
• Demonstrated ability to perform in-depth content analysis to examine the significance of certain content over others and communicate how this performance impacts the overall content strategy
• Monitors and reports on media and advertising tactics using analytic skills and provides recommendations to further optimize campaigns.
• Maintains analytic platforms to ensure consistent tracking and accurate measurement of all relevant metrics across relevant channels

Content Marketing Strategic Support

• Review best practices, both generally and in an industry-specific sense
• Plan and manage the Influencer/Ambassador program; work with key agency partners and execute all aspects of the program (SWAG, product samples, onboarding, )
• Engage in competitive audits to understand the content strategies of our competitors and what can be leveraged or improved upon
• Monitor and analyze social media trends across verticals for their relevance to and impact on our B2B clients, their brands, their strategies, and their consumers
• Maintains and expands upon knowledge of the goals, motivations, and activities in the social space of our end users and B2B clients
• Coordinates with other Content roles to support the execution of the global social media strategy across all channels

Partner Management

• Coordinates with external marketing resources, including micro influencer agencies, writers, designers, and web teams, to manage and produce marketing deliverables.
• Maintains correct positioning, messaging, and brand standards, monitoring content and managing potential PR issues.

Research & Development

• Assist with conducting research for projects as required
• Plans and undertakes market research, analyzes trends, determines needs and expectations of target markets, potential clients, projects, and industry opportunities, and recommends strategies

Other Duties

• Collaboratively develops strategies that identify how to best reach our target customer in a cost-efficient and effective way
• Participate in conferences, trade shows, and other such promotional activities, including evaluating, planning, and implementing promotional activities as deemed necessary
• Conducts additional project coordination and support duties as required
• As requested within the same scope and level

Core Competency Responsibilities

In addition to your overarching responsibilities, you will be you will be expected to demonstrate the following core competency responsibilities:

• Proactively collaborates with team members, taking on extra duties to support team objectives, seeking input on relevant matters, and offering assistance pre-emptively when needed.
• Sets ambitious goals, evaluates progress, and adapts actions to exceed expectations, embracing innovation while managing risks
• Proactively maintains customer satisfaction by following up during and after service, keeping them informed, providing support during critical times, and addressing issues promptly based on priority.

Here are some of the skills we are looking for our next Content Marketing Coordinator to bring to the team:

• Demonstrated knowledge across a range of social-media platforms and management tools
• Demonstrated knowledge of email marketing best practices and related planning
• Demonstrated knowledge of social-media best practices and a portfolio of social-media writing and case studies of successful social-media projects
• Demonstrated knowledge of social-media analytics and related planning
• Demonstrated understanding of, and experience working within the context of customer and social media regulations/guidelines/requirements is a strong asset
• Effective communicator with excellent written and verbal communication skills and abilities to write and edit within brand standards
• Highly effective prioritization, multi-tasking, and time management skills
• Well-developed research skills; able to gather, analyze and evaluate a variety of data
• Proven track record in creating and executing successful social marketing, digital marketing, and direct marketing programs
• Highly proficient in Word, PowerPoint, Excel, and Outlook
• Knowledge and proven skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop) a plus
• Experience working with website CMS administration (Wordpress or similar) and basic html coding a plus
• Ability to work independently and as a member of a dynamic and growing team
• Extremely organized with the ability to think on their feet and work under pressure and a proactive approach; always seeking new and innovative strategies and ideas with a "can do" attitude
• Motivated self-starter, able and willing to contribute thoughts and ideas with a strong attention to detail

Are you our next Content Marketing Coordinator? Here are some of our must-haves:

• Equivalent of 1-2 years of post-secondary education; Preferably in Marketing or Business.
• 2+ years of direct work experience in content development, preferably within a consumer-packaged goods environment; an equivalent combination of education, training, and experience will be considered.
• Valid Passport

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.