Marketing Coordinator

4 weeks ago

Montreal, Canada Vortex Aquatic Structures Full time

The Marketing Coordinator will collaborate with external and internal stakeholders within the Brand Marketing and Product Marketing, Sales and R&D and Innovation teams. He/she is responsible for creating, implementing and managing marketing activities designed to generate product awareness and brand identity that will drive business opportunities and sales for the organization.

Ready to shape the future of fun?

At Vortex, we have been bringing communities, businesses, and families together with innovative aquatic structures since 1995. We are proud to have created 8000 custom installations spanning 50 counties and 5 continents Vortex creates precious memories for thousands of families around the world every day.

If you want an exciting career in an environment that values innovation and collaboration, we’d love to hear from you. We welcome all applicants and are committed to diversity, equity and ensuring everyone is empowered to succeed.

Responsibilities

Planning and Execution of 360 Marketing Campaigns:

  1. Assists the marketing department in the execution of 360° marketing and communication campaigns, as well as in the creation of content associated with each campaign.
  2. Maintains the marketing plan and 360° product launch plans.
  3. Develops and coordinates the production of marketing materials (brochures, videos, banners, social media publications, etc.).
  4. Coordinates photo and video shoot requirements with external agencies, ensuring a clear and effective brief to deliver optimal content.
  5. Works with internal teams and external service providers to ensure on-time delivery of projects.

Management of Internal and External Communications:

  1. Coordinates the delivery of marketing content across various communication platforms (brochures, presentations, flyers, product videos, educational webinars, product sheets, fact sheets, case studies, press releases, web content, newsletters, advertising, trade show booths and sales tools).
  2. Ensures consistency of messaging across platforms and channels.
  3. Participates in the integral organization of promotional events and the day-to-day coordination of trade show participation.
  4. Plans and delivers various external communications to our distribution partners, customers and industry, designed to have a positive impact on external brand image.
  5. Supports internal communications activities, including sharing marketing activities and project successes with employees and channel partners.
  6. Coordinates the work of external resources regarding editorial, translation and graphic design mandates.

Coordination of Digital Activities:

  1. Manages and updates company website content and coordinates editorial calendar for social media platforms.
  2. Coordinates e-mail marketing campaigns, including list segmentation and content creation.
Skills and Competencies
  1. Excellent interpersonal skills.
  2. Strong writing, communication, presentation skills and editing skills.
  3. Proven ability to manage projects from conception to end and meet deadlines.
  4. Very well organized, with ability to multi-task and think outside of the box. Excellent rigor, attention to detail and great ability to prioritize projects, work within short time frames and meet deadlines.
  5. Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software and content management systems.
  6. Proficiency in Microsoft Office Suite, Photoshop (Adobe Suite).
  7. Fluent in English and French, spoken and written.
Experience and Training
  1. Bachelor’s degree in marketing or related field.
  2. 3 to 5 years experience in marketing & communications.
  3. Experience in the implementation and execution of brand strategy.
  4. Experience in the implementation and execution of web and social media strategies.
A Cascade of Benefits
  1. A great company culture that sells fun
  2. Opportunities to see yourself and the company grow.
  3. Hybrid Model.
  4. Company-paid training and education reimbursement.
  5. Free on-site gym and parking.
  6. Benefits; Health & Dental Coverage, Telemedicine & Employee Assistance, RRSP matching and more.
  7. A planned integration tailored to you & a buddy who will assist you during your first months at Vortex
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