Marketing Coordinator

4 weeks ago

Montreal, Canada Dexterra Group Full time

Job Description

As a Marketing Coordinator, you will play a pivotal role in managing and coordinating marketing projects, ensuring the successful execution of campaigns, promotions, events, and activations. You will work closely with cross-functional teams to support our food services across academic institutions, catering services, and retail locations. This role requires a proactive, organized, and detail-oriented individual who thrives in a fast-paced environment.

Key Responsibilities:

• Project Management: Oversee and manage the end-to-end execution of marketing projects, ensuring timely delivery and alignment with company goals.

• Campaign Coordination: Coordinate and implement marketing campaigns across various channels, including digital, print, and social media.

• Event & Activation Management: Plan, organize, and execute events and activations that engage our target audience and enhance brand visibility.

• Promotion Development: Assist in the creation and coordination of promotional activities to drive engagement and sales across our food service offerings.

• Collaboration: Work closely with internal teams, including graphic designers, social media specialists, and sales teams, to ensure cohesive and effective marketing efforts.

• Reporting & Analysis: Monitor and report on the performance of marketing campaigns, events, and promotions, providing insights and recommendations for improvement.

• Budget Management: Assist in managing marketing budgets, ensuring cost-effective execution of all marketing activities.

• Market Research: Conduct market research to stay informed on industry trends and competitor activities, contributing to the development of innovative marketing strategies.

Qualifications

QUI RECHERCHONS-NOUS?

Vous avez de solides compétences en gestion de projet et en coordination d’événements et d’activations. Vous excellez dans la recherche marketing et la création de rapports. Vous avez de l’expérience dans la coordination d’initiatives marketing, en assurant leur exécution fluide et efficace. Vous comprenez l’importance d’une présence sur le terrain et êtes prêt(e) à intervenir pour soutenir les événements ou les lancements de nouveaux projets. Vous savez comment capter l’attention pour les initiatives de Dana Units sur le campus et faire passer le message à notre audience. Vous êtes un(e) communicant(e) naturel(le) - vous savez comment engager avec tact différentes parties prenantes et les mettre à l’aise lors de la planification et de l’exécution des initiatives marketing. Vous êtes organisé(e) et savez gérer plusieurs projets simultanément, tout en maintenant un haut niveau de qualité dans vos livrables. Vous êtes curieux(se) et passionné(e) par la nourriture et l’expérience client. Vous avez une bonne connaissance des plateformes Instagram et Facebook (une expérience avec Meta Business est un atout). Vous êtes un(e) joueur(euse) d’équipe qui est prêt(e) à apprendre et à s’adapter rapidement. Vous avez une compréhension approfondie du positionnement de marque et de sa gestion. Vous avez peut-être de l’expérience dans les services alimentaires ou l’hôtellerie. Vous avez une bonne maîtrise d’Excel et de Canva. Vous comprenez l’analyse et les mesures de base des médias sociaux, y compris les impressions, la portée et l’engagement sur diverses plateformes, notamment Facebook et Instagram.

WHO ARE WE LOOKING FOR?

You have strong project management skills and experience coordinating events and activations. You excel in marketing research and report creation. You have experience in coordinating marketing initiatives, ensuring smooth and effective execution. You understand the importance of on-the-spot presence and are ready to support events or the launch of new projects. You know how to capture attention for Dana Units’ initiatives on campus and effectively communicate them to our audience. You are a natural communicator – you know how to engage with different stakeholders tactfully and make them feel comfortable during the planning and execution of marketing initiatives. You are organized and capable of managing multiple projects simultaneously while maintaining high-quality deliverables and have used project management software like ClickUp, Asana, Coda, Monday.com, etc. You are curious and passionate about food and the customer experience. You have strong knowledge of Instagram and Facebook platforms (experience with Meta Business an asset). You are a team player who is willing to learn and adapt quickly. You have a deep understanding of brand positioning and management. You may have experience in food services or hospitality. You have a good working knowledge of Excel and Canva.

You understand basic social media analytics and metrics, including Impressions, Reach, and Engagement across various platforms, including Facebook and Instagram.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field. ​​​​​​​2+ years of experience in marketing coordination, project management, or a similar role. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Experience in event planning and execution. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools like Canva. Knowledge of social media platforms and analytics. Experience in the food services industry is a plus. Ability to work independently and as part of a team in a fast-paced environment.

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